北京创丰奥捷国际贸易中心服务模式的启示

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1、北京创丰奥捷国际贸易中心服务模式的启示北京创丰奥捷国际贸易中心年终会议2002年2月1日北京南洋林德投资顾问有限公司AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolinde北京南洋林德投资顾问有限公司GROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50of

2、ficesworldwideBillion$company北京南洋林德投资顾问有限公司HIGHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespect

3、individualsWorkingasateamThestrategicperspectiveExpandingtheArtofpossible4.ServiceDeliverySystemInsightImpactTrust北京南洋林德投资顾问有限公司BELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITYInsightImpactTrustInsightClearunderstandingoftheinnernatureofsomespecificthingImpactPowero

4、fanevent,idea,etc.toproducechangesTrustConfidenceinthehonesty,integrity,reliabilityetc.ofanotherpersonandthing北京南洋林德投资顾问有限公司NOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationshipmarke

5、tingandclientdevelopmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilizationmanagementTieroneInvestmentonclientRecruitingandtrainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparallel

6、edopportunitiesforprofessionalandpersonalgrowththerebyforgingalifelongbond北京南洋林德投资顾问有限公司NITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemStrategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagement北京南洋林德投资顾问有

7、限公司STILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”problemsBCGHighcostAdvantageinsolvingmarketorientedcomplexity北京南洋林德投资顾问有限公司WHATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoingtoserve?Onwhat?Inwhatmanner?ServiceConceptImportantelements

8、Howshoulditbeperceived?Effortssuggestedintermsof:Servicedesign?Servicedelivery?Marketing?OperationStrategyMostimportantelements?Investmentfocu