职场英语写作

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1、EnglishWritingforaBusinessCareer职场英语写作李向奇flslxq@sina.comMarch,2010OutlinePartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscoursePart1.FundamentalsTheoriesrelatedtocomm

2、unicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC(自我参照标准)1.1Maslow’sHierarchyofNeedsHumanneedsLowerlevelneeds--Physiological--Safety--SocialHigherlevelneeds--Esteem--Self-actualization1.2StrokingandJohariWind

3、owStrokingTransactional(相互作用分析）termforidentifyingthewayothersgiverecognitiontoapersonPositivestrokeReceivingcongratulatoryphonecallsorletterNegativestrokeReceivingunfavorableandhurtfulcomments1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenAreainJohariWi

4、ndowChapter11.2Johariwindow1.Freeoropenarea---whatweknowaboutourselvesandothersaboutus.2.Blindarea---othersknowaboutus,butwedon’tknowaboutourselves3.Hiddenarea---Thingsweknowaboutourselves,otherdon’tknow4.Unknownarea---thingswedon’tknowandothersdon’tknowaboutus

5、1.2JohariwindowThepurposeistoexpandtheopenarea,decreasetheblindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.Trustandopennessleadtobettercommunicationbetweenpeople.Inbusinessweaimatbothtask–orientedcommunicat

6、ionandemotionalcommunication.1.3XtheoryandYtheoryofmanagementstylesTheoryX:Traditionalstyle,--meetlowerlevelofhumanneeds,--exercisestrongcontrolovertheemployees,--employexternalincentives,e.g.jobsandpaychecksTheoryY:Modernstyle--Meethigherlevelneeds--Balancecon

7、trolandindividualfreedom--Lessentheexternalmotivation,e.g.empowerment1.4ChangesinmarketingMixfrom4Psto4CsProduct---designorproductionPriceandPlace–distributionPromotion---marketingcommunicationThe4Psdeterminehowagoodorserviceismadeandprovided,howmuchitcosts,whe

8、reitisdistributedandhowitispresentedinallcompanycommunication.4CsCustomer-focusoncustomerswantsandneedsversusproductCost-–whatitcostsacustomertoownaproductinsteadofhowtopric