2019-2020年高中英语 Unit1 Advertising教案 牛津译林版必修4 (I)

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1、2019-2020年高中英语Unit1Advertising教案牛津译林版必修4(I)Teachingaims1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.Todiscussthelastthreequestionstoimprovetheirspeaking

2、abilityTeachingmethods1.Oralexpression2.Grouporteamdiscussion3.ListeningandspeakingAnalysisImportantpointsTohelpstudentsunderstandtheroleofadsDifficultpoints1.Encouragethestudentstomunicatewithclassmates.2.Theusagesofsomekeywords.TeachingaidsMulti-mediaproject

3、orTeachingprocedures:Step1lead-inTheteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothmercialadvertisementsandpublicserviceadvertisements.T:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:Doyoulikereadingorwatchingadver

4、tisements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)T:T

5、hat’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearefourpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:Whatcanyouseei

6、nthepicture?Whatcanyoureadonit?Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)Step2ObservationAskstudentstofocusonthefouradvertisements

7、onPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthemercialadvertisementsandpublicserviceadvertisements.T:Welldone!Nowyoucanseethatadvert

8、isementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthefourpictur