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1、Unit3Group:IE8Thisunitinvolvestechniquesofproductspromotionandserviceperformance.SectionAThispassageintroducesvarioustechniquesofsalespromotionandhowtheycanbeusedeffectively.BudweiserBudweiserisa5.0%abvAmerican-stylelagerintroducedin1876byAdolphusBuschandoneofthehighestsellingbeersintheUnitedStates.
2、Itismadewithupto30%riceisadditiontohopsandbarleymalt.Budweiserisproducedinvariousbrewerieslocatedaroundtheworld.Itisafilteredbeeravailableindraughtandpackagedforms.Comeon！Letusdrinkit！ThanksgivingDayTheFirstThanksgiving1621,oiloncanvasbyJeanLeonGeromeFerris(1863–1930).Thepaintingshowscommonmisconcep
3、tionsabouttheeventthatpersisttomoderntimes:Pilgrimsdidnotwearsuchoutfits,andtheWampanoagaredressedinthestyleofPlainsIndians.Thanksgiving,orThanksgivingDay,isaholidaycelebratedintheUnitedStatesonthefourthThursdayinNovember.Ithasofficiallybeenanannualtraditionsince1863,when,duringtheCivilWar,President
4、AbrahamLincolnproclaimedanationaldayof"ThanksgivingandPraisetoourbeneficentFatherwhodwellethintheHeavens",tobecelebratedonThursday,November26.[1]AsafederalandpopularholidayintheU.S.,Thanksgivingisoneofthemajorholidaysoftheyear.TogetherwithChristmasandtheNewYear,Thanksgivingisapartofthebroaderholiday
5、season.OnJuly4th,1776,theDeclarationofIndependencewasadopted.MakingtheUnitedStatesfreefromBritishrule.Morethan200yearshavepassedsincethesigningoftheDeclarationofIndependence.Manytownshaveparadesfeaturinglocalpolicemen,firemen,officials,andoftenhighschoolbands.1.Salespromotionconsistofthosepromotiona
6、lactivitiesotherthanadvertising,personalsellingandpublicity.Assuch,anypromotionalactivitiesthatdonotfallundertheotherthreeactivitiesofthepromotionmixareconsideredsalespromotion.(L.1~3)产品促销是指除广告、个人销售和宣传以外的推销活动。严格地说，不属于以上三种结合在一起的推销活动都被认为是促销。translationSectionBThispassageanalyzesthecustomers'psychology
7、oftransferringthesensationfromthepackagetoitsproducts.CheskinandcolordesignLouisCheskinwasascientificresearcher,clinicalpsychologist,andimportantmarketinginnovator.BorninUkraineonFebruary17,1907,hewas
