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1、MarketingofTianjinKen-CanpoCatFood Product全新包装的天津珍宝猫粮市场营销GrowthofPetFoodChina’sfast-pacedeconomyandincreasinglevelsofdisposableincomesarehavingapositiveimpactonthepetindustry.ResearchshowsthatpetownershipinChinasubstantiallyincreasedbetween1999to2008.Drivenbythegrowingpopulationofpets,dem
2、andforpetfoodproductshasalsobeenstimulatedtoalargeextent.AlthoughsmallinscalecomparedwithWesterndevelopedcountries,theChinesepetfoodmarketoffershighgrowthpotentialasitbecomesincreasinglyregulated.MarketInsightChina’spetpopulationhasgrownremarkably.1Thefirstcontributingfactormaybeassociate
3、dtoone-childhouseholdsandagrowingageingpopulation.Smallerfamilysizeshavehelpedtocreateagreaterdemandforpets,whichareseennotjustasanimals,butastrueextensionsofthefamily.Inthiscontext,thefamilypetisseenasacompaniontothechildandthen,whenthechildgrowsupandleaveshome,asourceofcomforttotheparen
4、ts.2Second,achangeinperceptionistakingplacewithpetsincreasinglybeingseenascompanionsparticularlyformanyurbandwellers,who,withtheirhigherlevelsofdisposableincomes,arewillingtospendmoreontheirpets.3Third,asChinesesocietyisgoingthroughanunprecedentedtransformation,interpersonalrelationshipsh
5、avebecomemorecomplicatedthanever.Asresultmanypeoplenowdependontheirpetstorelievestressandloneliness.4Finally,formanyyoungadults,keepingapetalsostandsasafashionandidentitystatement.2008中国十大宠物食品品牌发布时间：2008-07-141好主人宠物食品(十大宠物食品品牌,通威集团与英国E.L.I.合资) 2法国皇家.欧誉(十大宠物食品品牌,世界知名犬粮/猫粮生产商之一) 3雀巢普瑞纳(
6、十大宠物食品品牌雀巢公司旗下品牌) 4宝路/伟嘉(十大宠物食品品牌,以德芙巧克力闻名的玛氏旗下) 5比瑞吉.诺瑞(十大宠物食品品牌,中挪合资上海诺瑞宠物用品) 6百诺宠物食品(十大宠物食品品牌,安徽滁州百诺宠物食品有限公司) 7为斯宝宠物食品(十大宠物食品品牌,深圳市为斯宝宠物食品有限公司) 8Kaer卡尔/艾尔(十大宠物食品品牌,中德合资河北荣喜宠物食品) 9 Swell希维尔/雪米(十大宠物食品品牌,上海雪米宠物食品有限公司) 10珍宝宠物食品(十大宠物食品品牌,天津金康宝动物医药保健品公司)珍宝宠物猫粮CleverCat连机器猫和加菲猫
7、都垂涎的猫食GarfieldandDoraemoncovetCATFOODProduct:catfood(seafish selections)Appearance:fish shape grain and round in shape,meat grain.Characteristics:importedtopfishpowderfromPeruandChile,deliverygreattastewithpalatability,plentytaurinecanbrightercat’seyes;linoleicacid,
