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1、品牌营销策略外文翻译文献（文档含中英文对照即英文原文和中文翻译）原文:BrandStrategyResearchKapfererJ.HEconomicglobalization,howtoadapttointernationaltrends,establish,astrongbrandandenhanceourcompetitiveness,havebecomepressingissuesfacingenterprises.Basedontheanalysisofthedevelopmentofcorporat
2、emarketingbrandstrategyinenterprisemarketingrole.Enteriseneedstosueavarietyofmeansofcompetitiontoincreasebrandawarenss,improvebrandpositioning,ancreateagoodbrandimage.First,Japanesebrandsacrosstheboarddefeat.November22,2006morning,NECannouncedthatitwouldwith
3、drawfrom2Gand2.5mobilephonemarket,whichmeansthat,followingSharp,Panasonic,Toshiba,Mitsubishi,Sanyo,aJapanesemobilephonemanufacturerslaterwithdrawfromtheChinesemarket,JapanesemobilephonehasalmostallexceptKyocera2GmobilephonemarketinChinaoutofcontention.Ifwesu
4、muptheChinesehouseholdappliancemarket,todayanydifferentfromtenyearsagojthinkthebiggestdifferenceisthatJapanesecompaniesinChina,Japanesehomeappliancemarketdownturn,thefollowingmainreasons:First,rigidenterprisesystem,decision-makingdifficult,thereactionwasslow
5、,incompatiblewiththerealityoftheChinesemarket，itisdifficulttoadapttotherapidlychangingChinesemarket;2isweakinmarketing,productplanningcapacityisnotstrong9itisdifficulttojudgeaccordingtotheirmarkerlacunchtomeetconsumerdemandandforecastproducts,followthetrendh
6、asbeeninapassivesituation,cannotsatisfymarketdemand;Third,failuretograsptheindustrybesttimetotransitionistheJapanesehomeappliancecompaniesloseanimportantreasonformarketdominance.JapanesecompaniescometotheedgeintheChinesemarketiscausingcompaniestothinkdeeplya
7、boutournation?Tomaketheinternanationalrouteandwhethertheenterpriseof'JapaneseCompanyhothelessonslearnedbehind?Second,thebrandstrategyimplementationinChinatheCurrentSituationManyoldfamous“flashintheperTChineseandforeignenterprisesintheChinesemarketthebrandwar
8、Justgrowuptobeagreatimpactonnationalbrands.Thelastcentury,alitlle-know80，sbrand.notbeingregisteredbytrademark,istobeacquired,squeeze,eveniftheresidueishardgoingdownreallydevelopedverylimited.Her
