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1、附录附录一：英语原文InternetmarketingIt'salwaysgreattohearthatremodelersarehavingastellaryear--referralsarecomingin,solidleadsareturningintoclients,andbusinessisbooming.However,onepartofthetotalbusinesspiethatcaneasilybeforgotten;amidstallofthissuccessismarketing.It'samazinghowoftenyouhearthatthefirs
2、tthingtogoisone'smarketingplanfortheyear--marketingistooexpensiveormybudgetjustdoesn'tcallformarketingthisyear.Aucontraire,marketingdoesn'thavetobreakthebank;thenewageofmarketingisallabouttheInternet.Internetmarketinginvolvesmanysegmentsandsomethatthisarticlewilltouchuponincludethebasics:We
3、bsitedevelopment,searchengineoptimizationandmarketingviae-mail.TheInternethasbeencalledtheInformationSuperhighway--formanyreasons,mightIadd.MillionsofpeoplesurftheInternetforinformationeveryday,butaretheygettingwhattheyarelookingfor?Studieshaveshownthatpeoplegiveuponlookingforwhattheywantif
4、theycan'tfinditineightclicks.Itisyourjob,astheWebsiteprovider,toofferthissought-afterinformationinaclearandeasy-to-findmanner.YourWebsiteisanassetTheWebsiteisthekeyplayerinyourmarketingandsalesendeavors--nomatterhowbigorsmallyourcompanymaybe.Yoursiteshouldserveasaportalforpotentialcustomers
5、andasamarketingtoolforyourremodelingcompany.Potentialcustomers,intheirownleisuretime,canlearnaboutyourcompany,seeyourwork,meetyouremployees,etc.Formany,thisisthefirstimpressiontheyhaveofyouandyourcompany,sodesignyoursitetoappropriatelyreflectwhatyourcompanyrepresents.Internetmarketingisincr
6、ediblycost-effective.YourWebsitecanhelppromotetheinformationyouaretryingtoconveywithoutprintingcostsforhardcopiesandpostage.ContentisKingPicturesmaysayathousandwords,butcontentiskingontheInternet.Definethecontenttosatisfyyourtargetmarket.Everyremodelerhasamazingphotosoftheirwork--don'tforge
7、ttoincludetheseonyoursite.However,remembertoincludecopythatgoesalongwithit.ThiswillhelpwithyourSEO(seethenextsubheadonSEO)andgainyoumoretrafficthanifyouwouldn'thaveincludedcopy.AccordingtotheAmericanMarketingAssociation,quickloadtimesareimportantforasucc
