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1、剑桥商务英语中级模拟77READINGPARTONE•Lookatthestatementsbelowandthearticleonpublicrelationshipontheoppositepage・•Whichsection(A,B,CorD.doeseachstatement(1-7)referto?•Foreachstatement(1-7),markoneletter(A,B，CorD・onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmorethan
2、once・AAcompanydoesnotfunctioninavacuum,butratheraspartofasociety.Thatsocietyconsistsofthepeoplewhoworkforit,thepeopleandcompaniesthatdobusinesswithit,thepublicatlarge,andthegovernmentthatregulatesandtaxesit,thesegroupsareknownasacompany's"publics".Inorderforacom
3、panytodealwiththesepublicseffectively,arelationshipoftrustmustexist.Employeeswillnotcooperatewithorputforththeirbesteffortsforacompanythattheydonottrustorthattheyfeelistakingadvantageofthem.Thepublicwillnotbuyproductsorservicesfromacompanythat,intheirview,isnotr
4、esponsibleortrustworthy.BThegovernment,astheprotectorofthesocietyitgovernsisespeciallycautiousindealingwithacompanythatitregardsasnotoperatinginthepublicinterest.Giventhesecircumstances,everybusiness,whetheritisagiantcorporationorasmallfactory,afive-starhotelora
5、roadsidetavern,needstogivesomethoughttotherelationshipithaswithallthevariouspublicsitinteractswith,andthetechniquesthatacompanyusestoimprovetheserelationshipsareknownasnpublicrelations,alsocalledPR.CAclassicexampleofpublicrelationsatworkisMcDonald1s•Ithasalwaysb
6、eenimportanttoMcDonald1stobeknownasacompanythatvaluescleanliness,Indeed,thefounderRayKrocemphasisedcleanlinessalongwithquality,service,andvalueasbeingthefourmostimportantthingsinanyMcDonald1soperation.Forthatreason,KrocinstructedthefirstMcDonald1sfranchiseestopi
7、ckupalllitterwithinatwo-blockradiusoftheirstores,whetheritwasMcDonald1slitterornot•DMcDonald1shasalwaysbeensociallyresponsibleandextremelyconcernedaboutitsimage•Thesetwofactsarepartandparcelofitspublicrelationships.ToMcDonald1s,publicrelationsactivitiesgomuchdee
8、perthansimplysendingoutpressreleasesandhavingcorporateofficersserveonvariouscharitableboards•Thecompanyunderstandsthatrealpublicrelationsmeanstakingsignificantactionf
