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1、pest分析(害虫分析)Case1:PESTanalysisanddevelopmentthinkingofhealthcareproductsindustry[1]Theso-called"healthcareproductsindustry"PESTanalysisreferstothepolitical,economic,socialandtechnicalfactorssuchasanalysis,todeterminethechangesinthesefactorsonthehealthcareindustrydevelopme
2、ntstrategymanagementprocess・1.,fromapoliticalandlegalpointofview,changesingovernmentdepartmentshavealsobroughtaboutnewchangesinthehealthcareindustryHealthcareproductsandlackofstandardsandregulationsarecontradictory,suchastheMinistryofhealthinChina"foodadditiveusestandard7
3、7(B276196notallowedinfoodcontaininghydrogenperoxide(H202)butsomeproductionrulesandorderedhealthfoodwithhydrogenperoxideresiduestandards・Duetothelackofrelevantindustrymanagementandnationalstandards,thephenomenonoffakeandshoddyproducts,falseadvertisementsandhighpricesatpres
4、entinhealthcareproductsindustryisserious・Itiseasyforcompaniestoadvertisetheirproductsunderexistingregulations・Accordingtotheregulations,healthfoodcannotpublicizethetherapeuticeffect・Ontheotherhand,Chineseherbalmedicinesusedinhealthfoodaretreatedinthepharmacopoeia・Butwheni
5、tcomestohealthfood,itcan，tbepublicized.Itseemsthatthetherapeuticeffectisgone.InMarch7,2003,theStateCouncilannouncedthedecisiontosetuptheinstitutionalreformoftheStateFoodanddrugadministration,healthcareproductsfromtheMinistryofhealthmanagementunderthesDAmanagement,sinceJun
6、e1st200,theMinistryofhealthhasstoppedacceptinghealthdeclarationinJanuary10thofthesameyear,theStateFoodanddrugadministrationtocompletethehandover,officiallylaunchedtheworkofexaminationandapprovalofhealthcareproducts・AffectedbySARSandthetransferofdepartments,theannualapprov
7、alforhealthcareproductshasbeensuspendedforhalfayear・Inthelongrun,theStateFoodanddrugadministrationhastakenoverthemanagementresponsibilitiesofthehealthcareproductsindustry,helpingtomakethehealthcareproductsindustrymorestandardizedandmorehealthy.2,fromaneconomicpointofview,
8、theincreasinglyfiercemarketcompetition,multinationalcompaniesbecomeindustryleaderHealthcareprodu
