资源描述：
《雅思作文广告类词伙 范文.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、AdvertisingAdjectivestodescribeadvertisingOtherrelatedwordschildandadvertisingChildrennowadaysare exposed tomoreandmoreadvertsontelevision.Manypeoplebelievethatthisrepresentsaproblembecauseyoungpeopleareeasily influenced bytelevision commercials.Onedangerthis
2、presentsisthatchildrenwillactuallybelieveinthe exaggerated claimsfrequentlymadeinadvertisements.Thisisparticularlyseriousinthecaseofadvertsfor products suchasjunkfoodthatareactivelyunhealthy.FormsofadvertisingInthemodernworld,weare inundated withadvertisingin
3、manydifferentforms.Thereare,ofcourse,theobviousexamplessuchastelevisioncommercials,radio spots, billboards bytheroadsideandthe neon signsthatlightupthecitiesatnight.Inadditiontothese,however,thereareotherlessevidentwaysinwhichcompaniesattempttopromotetheirpro
4、ducts.Forexample,whenyousitdowntowatchafootballmatch,youwillseethe logos andslogansofcompaniesthat sponsor theshirtsorevennowadaysthestadium.Product placement worksinmuchthesamewayinthecinema.Youthinkyouaresittingdowntowatchafilm,butadvertising agencies willm
5、akesurethattheirclients'latestproductsareondisplaytoo.HowadvertisingworksAdvertisingworksinmanydifferentways,butitissafetosaythatmostsuccessfuladvertisementsareinsomeway memorable.Unlesswecanrememberwhattheadvertwasaboutit,itfailed.Likewise,manyadvertstrytoma
6、ketheproductorserviceseem glamorous:thismaybeachievedbygettingastarfromtheworldofentertainmentto endorse theproduct.TheideaisthatifBradPittsaysthatheusesthisshavinggel,thenmenallaroundtheworldwillfollowsuit.Finally,thereisthecategoryofthe witty orhumorousadve
7、rt-acleveradvertcanmaketheproductitselfseem"intelligent",evenwhenitisnomorethanawashing-upliquid.TheregulationofadvertisingThereislittledoubtthatthereshouldbesome regulation ofadvertising,butitisunclearwhoshouldberesponsibleforthisandhowtheregulationsshouldap
8、ply.Oneonelevel,inthefreemarket,companiesshouldbeallowedto promote theirproductsand services astheyseefit.However,therearesurelysomeinstanceswhenitwouldbeinappropriatefortheretobe norestr
