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时间:2019-11-13
《2019-2020年高中英语unit1Project教案牛津版必修4.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2019-2020年高中英语《unit1Project》教案牛津版必修4Reading1.Let’sreadthehandout‘Howdoyoubuildanadcampaign?’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreac
2、htheaudiencegoalandtargetaudience.)3)Whydoyouneedtoresearchyouraudience?(Becausetherightmessageneedstobecreatedforrightpeople.)4)Whatshouldyouradvertisingcampaignbebasedon?(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.)3.Pleasefindoutthewritingfeatures
3、inahandoutsothatwewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:lbriefintroductionofsubjectlsupportingdetailslconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsyouareinterestedinandchooseoneforyouradcampaign.Prod
4、ucingNowyoueachputwhatyouhavewrittentogetherandaddlogos,proofreadyouradcampaignproposalandcorrectmistakesifany.PresentingAtlength,presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloga
5、nfortherestoftheclasstosee.Youcanhangthemonthewallsintheclassroom.Pleasedowritingonpage91inworkbookasyourhomework.Theexercisewillhelpyoupractisesomewords,phrasesandpatternsinthisunit.AnswersWritingPartB(page91)Mon,15Sep.Ihadaverybadexperiencetoday.WhenIwenttotownyesterdaymorning
6、,Isawanadvertisementinfrontofashopsayingthatcameraswereonsaleforonly20yuaneach.Truetotheadvertisement,thingswerereallycheapintheshop,Iboughtacameraandtworollsoffilm.ThenImadeseveralcallstomyfriendsinvitingthemtogototheparktotakesomepictures.Intheparkwehadaverygoodtimeandtookalot
7、ofpictures.ThenIsentthefilmstoashoptobedeveloped.WhenIwenttocollectmyphotosthismorning,however,Igotabigsurprise.Theytoldmethatnoneofmyphotoscameoutbecausethecameracouldnottakegoodpictures.IthoughtIwasgettingabargainfor20yuanbutIshouldhavejustkeptmymoney.
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