Unit8Advertising.ppt

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1、UnitEightWhatisAdvertising?Wherecanyouseeadvertisements?BillboardPosterWheretherearepeople,thereareadvertisementsAdvertisingaimsat__________consumersand________sales.increasing,improving,promotingattractingSalesMonthTrytomakeupthedefinitionofadvertisin

2、gParaAtheimpactofadvertisingWhatistheimpact？thelargeamountofmoneyspentonadvertisingtouchawidevarietyofproductsreachawiderangeofmediaTheMainIdeaofEachParagraphtheextensiveinfluenceofadvertisingsuccessfulexamplesofadvertisinganunsuccessfulexampleofadverti

3、singthingstoconsiderinadvertisementdesigningsummarizetheimportanceofculturalawarenessParaCParaDParaBParaEParaAParaBThingstoconsiderindesigningadvertisementsBeforedesigningIdentifythemarketbyworkingouttargetconsumersmeettheneedsofthemarketbytakingintoacc

4、ounttheirdesires/worriesfulfilldesiresGoldenRuleIParaBFactorstoconsiderindesigningadvertisementsWhiledesigningContainwordsandimagesMakeuseofslogansCelebritiestobackupScientificdatatoaddvalueGoldenRulesIIarousecuriosityParaC——successfuladvertisingBigcomp

5、aniesaresuccessfulinadvertisingintermsofattractingandsellingtocustomers.AVideoClipAsuccessfuladvertisementisagloballanguageWhyMcDonald'sadvertisementinBrazilwasafailure?TheadvertisementfailedtocatertotheBraziliancustomofconsumingcoldthingsatthebeach.Pa

6、raD：Ifwe__________customsofacountry,theadvertisementwon’tbeasuccess.don’tpayattentionto;ParaE：ConclusionLastbutnottheleast,whendesigninganadvertisementinaforeignercountry,wemayaswell____________________________orwewilldamagetheadvertisement.studythecult

7、uralbackgroundspoilbehighlyculture-consciousGoldenRuleIIIstudyculturalbackgroundGoldenRulesinDesigninganAdvertisementFulfilldesiresArousecuriosityAnOutlineBehighlycultural-consciousBrainStormTrytoselltheiPhonetoyourclassmate.Explainyourideasaccordingto

8、thegoldenrules.Remembertoidentifyyourtargetconsumerfirstandthenintroducetheproduct!AssignmentDescribeoneadvertisementthatyouthinkissuccessfulandtellthereason.Thankyou!