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1、星巴克TheFrist:ProductTheResourceanddevelopmentStarbucksisthenameofachainofcoffeecompany,whichwasestablishedin1971,theworld'slargestcoffeechain.ItsheadquarterslocatedinSeattle,Washington,DC.Inadditiontocoffee,Starbucksalsomanagestea,bread,cakes,andothergoods.Starbuckshasnearly12,00
2、0branchesthroughoutNorthAmerica,SouthAmerica,Europe,MiddleEastandthePacific.MissionStatementTobecometheglobalspecialcoffeeleader,alwaysadheretotheestablishedprincipleinthegrowingprocess.GuidingprinciplesOffertheperfectworkenvironment,andcreateaworkatmosphereofmutualrespectandmut
3、ualtrustTokeepthediversificationisanimportantprincipleofourbusinessToadoptthehigheststandardsofprocurementandbaking,andtoprovidethefreshestcoffeetomeettheneedsofcustomerswithgreatenthusiasmTomakepositivecontributionstothecommunityBeawarethatprofitabilityisthefoundationofourfutur
4、esuccess.CorporationMissionToensurethequality,Starbucksadherestofourprinciples:Refusefranchisees.Starbucksdoesnotbelievethatthefranchiseeswilldoaqualitymanagement;Refusetosellartificialflavoringcoffeebeans.Starbucksdisdainschemicalflavortopollutethetopcoffeebeans;Refusetoenterth
5、esupermarket.Starbuckscouldnotbeartopourthefreshcoffeebeansinthesupermarketplasticcontainertomakeitgooff;Tobuythemostadvancedcoffeebeans.Todothemostperfectbakingforever.Later,takingcompetitiveintoconsideration,Starbucksmakessomecompromisesforsomeinternalrules.ProductqualityCoffe
6、ebeansStarbucksinheritedfromSeattlecoffeespirit,onlychoosethemosttoparabicacoffeebeansStarbucks'purchasingpersonnelwillfirstchecksample,loadingagainonthesecondcheck,aftershipmentwilldothelastcheck.Anyadisqualification，starbuckswillrejectonthespot.So,starbuckscoffeebeansareallint
7、hehigh-quality焦糖玛奇朵CaramelMacchiato摩卡咖啡(Mocha)MatchaLatte抹茶拿铁卡布奇诺咖啡Cappuccino[,kæpu'tʃi:nəu]LATTE提拉米苏Tiramisu咖啡杯short小杯8oz237mltall中杯12oz355ml咖啡杯grande大杯16oz437mlventi超大杯20oz592ml特色产品：免煮咖啡Starbuckshaslaunchedanewfreecoffeerecently,itseriesofcoffeebeansintocarious,thetasteissimil
8、artotheotherproductshereStarbuckVSCostaplaceenv
