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ID:49263051
大小:480.50 KB
页数:97页
时间:2020-02-02
《广州奥美财务培训.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、广州奥美财务培训O&MGuangzhouFinanceTrainingFinanceTrainingObjectivesofthetraining:-K–KnowledgeHowdowemakemoney/losemoneyWhatisthecost/profitstandardIndustryO&MWhatcanyoudotohelpimproveourprofitabilityS–SkillHowdoyouknowyourclient’sprofitability-capacityplan,analysisofcontributionmarginA–AttitudeWearebusin
2、essman/businesswomanEveryonehasaroleinhelpingthecompanyprofitableFinancedisciplineispartofourprofessionFinanceTrainingTheBusinessMakeMoneyforTodayOurbusinessbyitsnatureisShort-term我们生意的特质是相当短期的I’mnottalkingaboutbrandbuilding...…ratherhowbusinessdecisionsneedtobemade这里指的不是品牌的建立,而是指在我们的营运中各种管理决策如何形成
3、。Clientscomeandgo,reduce/cutbudgetswithlittletononotice客户来来去去,删减预算的动作突如其来。Billingcutsinthe4thqtrmeanweareeffectivelyworkingforfree在第四季删减预算意味著我们的工作是免费的Wedonotmanufactureaproduct,ourcapitalisourpeople我们并不制造产品,我们的资产就是人Employeescomeandgo(highturn-over)员工也是来来去去的MakeMoneyforTodayMakeMoneyforTodayConstan
4、tlychangingbusinesslandscapedoesnotallowustoacceptunder-performingoperations面对著如此大的变化,不获利的营运是无法被接受Servicebusinessesareexpectedtoshowconsistentearningsgrowth.服务性的公司必须要有持续获利的成长创业的精神TheEntrepreneurialApproachEntrepreneurialApproachIfitwasyourbusiness,youwouldnot:如果这是你的公司,你一定不会∶besatisfiedjustgettingb
5、y...youwanttomakemoney!因损益平衡而满意,Paypeopletositandwaitfornewrevenues让你的员工坐著等新生意上门negotiatecontractsthatwereunprofitable接受无法获利的合约investintrainingemployeeswholeaveforbetteropportunities投资於训练员工,他们却离开去寻找更好的机会。makelong-termbindingfinancialcommitmentsthatarenotsupportedbyincome…做一些长期财务的承诺,而却是没有收入的支持。prov
6、ideservicestotheclientwhichtheclientwouldnotpayfor免费提供服务给客户。EntrepreneurialApproachIfitwasyourbusiness,youwould:如果这是你的公司,你一定会∶onlybuytechnologythatmakesyoubetterandreturnsyourinvestment只有能让你更好,及能有所回收时,才投资於科技makeyourselfsoimportanttotheclient,thattheybelievetheycan’tsucceedwithoutyou让客户相信他们不能没有你res
7、earchclientscredit,&collectyourmoney调查客户的信用,及时收回应收帐款。youwouldnotbetheirbank!你不会成为他们的银行EntrepreneurialApproachRunningTheBusinessTheBasicsforRunningthisBusinessKeepOverheadLow!降低营运成本Negotiateflexibility争取弹性Leverage
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