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1、中美文化差异对商务礼仪的影响摘要：作为世界上两大重要的国家和主要的贸易合作伙伴，如今屮美两国的商务活动越来越频繁。然而，半两国进行贸易吋，受文化差异的影响所产生的商务礼仪的不同是一个不可忽视的问题。如果不了解对方国家的文化礼仪，两国的商务进程很可能会失败。因此，掌握各国的商务礼仪知识是十分必要的，而且在进行贸易活动Z前对这些差异进行研究也是十分值得的。在本文屮，作者首先对礼仪做出了定义和概念，介绍其基本的观点，然后再进行深入了解。但是本文的重心则从五个方面分析屮美两国商务礼仪的差异，包括首次见面吋的礼仪，餐桌礼
2、仪，由于吋间、价值观念不同看法，和思维方式的差杲带来的礼仪。本文的写作H的是帮助两国的商人了解彼此礼仪的差杲，使他们能够在商务进程屮做出得体的举止，并尽可能地取得成功。关键词：文化差异，商务礼仪，影响LIntroductionTherapiddevelopmentofscienceandtechnologyaremakingtheworldsmaller.Therefore,therelationshipamongcountriesisbecomingcloserandcloser,especiallybetw
3、eenChinaandAmerica.Duringtheeconomicdevelopmentoftheglobalization,themostobviousphenomenonisthatthebusinessactivitiesbetweenthetwocountriesarebecomingmoreandmorefrequent.However,becauseofthedifferenteconomicbackgrounds,values,andreligiousbeliefsduetocultural
4、differences,thebusinessetiquettediffersfromeachother,whichleadstoconflictsandfrictionsindoingbusiness.Inordertoreducetheconflicts,peopleshouldknowthedifferenceswellinculturesandbusinessetiquettebetweenChinaandAmerica.Inthefollowingstudies,culturaldifferences
5、andtheirinfluenceoneachcountry'setiquetteondifferentoccasionsaresystematicallypresented・Besides,theauthorgivesseveralcasestoillustratethedifferencesofetiquetteandshowshowimportantforthebusinessmeninbothChinaandAmericatounderstandthosedifferences.2.Literature
6、ReviewPresently,moreandmorepeoplehaverealizedtheimportanceofbusinessetiquette,thusmanyscholarsengageinstudyinginthisfield.SincethisthesisstudiestheimpactofSino・Americanculturaldifferencesonbusinessetiquette,areviewonthetheoriesofpredecessorsfromtwoaspectsinc
7、ludingcultureandbusinessetiquetteisindispensable.2.1Theoriesrelatedtoculture2.1.1DefinitionofcultureTherearemanydefinitionsofculture.Theearliestandclassicdefinitionwasputforwardover100yearsagobyTaylor,awell-knownBritishanthropologist,whodefinedcultureas"that
8、complexwholewhichincludesknowledge,belief,art,morals,law,custom,andanyothercapabilitiesandhabitsacquiredbymanasamemberofsociety.(Taylor,1874:1)Therearemanyotherdefinitionsfromdifferentperspectiv
