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1、M4U1ReadingadvertisementsNowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothemthatweoftendonotevenrealize(howmanyweseeandhearinaday).Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.Whatisanadvertisement?Anadvertisementusesw
2、ordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements—commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvert
3、isementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblem(thataffectspublicwelfare).Doesanadvertisementtellpeoplethecompletetruth?Therearelawstoprotectpeoplefromadvertisements(thatch
4、eatpeople).However,westillmustbeawareoftheskilfulmethods（usedinadstotryandsellusthings）.Evenifanaddoesnotlie,itdoesnotmean(itisaltogetherinnocent).Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!’thisstatementtriestofoolyouintoassuming(thatthetoothpastecuresbadbreath,
5、yetitdoesnotsaythat)!All（itsays）is（thatitfightsit）,andthatisnotthesamethingatall.Onegrocerytellscustomers,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?’thisadisveryclever,becauseittellscustomers(theyaregoodcooks).However,itneversays(thatthisgroceryhasthef
6、reshestfood)!Thegroceryjusthopes(thatwhenyoureadthead,youwillfeelpleasedwiththenicecomment,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery).Wemustnotfallforthiskindoftrick!16PublicserviceadvertisementsNotalladsplaytricksonusthough.PSAsusesome
7、ofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremade【toservethepublic】.PSAsaimtoteachusandhelpusleadbetterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsinc
8、ethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemy
