保利剧院院线下的山西大剧院市场营销策略探究.pdf

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1、AbstractAsoneofthekeyprojectsofShanxiProvinceculturalindustryconstruction,theShanxiprovincialgovernmentinvested1380000000yuantobuildtheShanxiGrandTheatre.Shanxigrandtheateropenedayear,hostedmanyperformances,butmanyperformancesexistlowattendance,sellingtickets,liveperformancesbygrouppurchaseorde

2、rispoorandotherissues,havenotbeensuccessfultoestablishthecentralandwesternregionsthehighestartpalacebrandimage.ThisstudyisthestrategyofShanxiGrandTheatremarketingunderthePolyTheatercinema.First,carriedontheanalysistothePolyTheaterManagementModeandthepresentdevelopmentsituation;secondly,fortheGr

3、andTheaterofShanxiasanewmemberofmanytheaters,ontheonehand,makeaccuratejudgmentandgraspoftheregion'sculturalperformancesmarket,analysisofexistingperformancemarket,ontheotherhand,throughthestudyofpolycinemaandathomeandabroadothertheatermanagementexperienceandcharacteristics,referenceanddesignreas

4、onable,marketingactivitieswithlocalfeatures.Casetestthroughaseriesofactualperformance,fromthesummaryandanalysisofamethodoffeasibilityandchallengesofmarketingplanningmode.Findasetofcanrapidgrowthintheaterscinemasunderthemarketingstrategies.Keywords:ShanxiGrandTheatre;Marketing;Management;Strateg

5、yII目录中文摘要....................................................IAbstract...................................................II引言........................................................1一保利剧院“院线联盟”.....................................21.1“保利剧院院线盟”........................................21.1.1剧院联盟，推

6、动剧院改革..............................21.1.2剧院联盟，培育市场主体剧院...........................21.1.3剧院联盟，强化演出市场.............................31.1.4剧院联盟，拓宽筹资渠道..............................31.2保利剧院院线体系及发展现状...............................31.2.1保利院线的发展概述..................................31.2.2保利剧院院线管理体系........

7、.........................41.3院线下山西保利大剧院发展现状.............................51.3.1主要经营工作进展及年度经营计划完成情况...............51.3.2剧院经营工作现状....................................5二山西大剧院营销环境分析...................................92.1剧院外部营销环境分析......