marketing-research-exercisebook.pdf

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1、Essentials of Marketing Research: ExercisesPaurav ShuklaDownload free books atPauravShuklaMarketingResearchExercisesDownloadfreeeBooksatbookboon.com2MarketingResearch–Exercises©2008PauravShukla&VentusPublishingApSISBN978-87-7681-439-7DownloadfreeeBooksatbookboon.com3MarketingRe

2、search–ExercisesContentsContents1.Introductiontomarketingresearch5Solutionstochapter1questions72.Exploratoryresearchdesign9Solutionstochapter2questions123.Conclusiveresearchdesign15Solutionstochapter3questions184.Sampling22Solutionstochapter4questions245.Measurementandscaling27

3、Solutionstochapter5questions306.Questionnairedesign33Solutionstochapter6questions357.Datapreparationandpreliminarydataanalysis38Solutionstochapter7questions418.Reportpreparationandpresentation45Solutionstochapter8questions47Asanintern,you’reeagertoputwhatyou’velearnedtothetest.

4、AtErnst&Young,you’llhavetheperfecttestingground.Thereareplentyofrealworkchallenges.Realdrive.Alongwithreal-timefeedbackfrommentorsandleaders.Unrealdestination.You’llalsogettotestwhatyoulearn.Evenbetter,you’llgetexperiencetolearnwhereyourcareermaylead.Visitey.com/internships.See

5、More

6、Opportunities©2012Ernst&YoungLLP.AllRightsReserved.DownloadfreeeBooksatbookboon.com4ClickontheadtoreadmoreMarketingResearch–ExercisesIntroductiontomarketingreseartch:Scientificresearchapproach...1.Introductiontomarketingresearch:ScientificresearchapproachandProblemdefinitio

7、nMultiplechoiceandTrueorfalse1.TheprocessofmarketinginvolvesallofthefollowingEXCEPT:a)Productb)Productionc)Pricingd)Distributione)Promotion2.Problemidentificationresearchisundertakento:a.Helpidentifyproblemsthatarenotapparentonthesurfaceandyetexistormayexistinthefuture.b.Develo

8、pclear,concisemarketingsegments.c.Helpsolvespecificresearchproblems.d.Establishaprocedurefordevelopmentofaprimaryresearchplan.3.Whichoftheissueslistedbelowwouldbeaddressedusingproblem-solvingresearch?a.theneedtounderstandmarketpotentialb.theneedtounderstandcurrentculturaltrends

9、c.theneedtounderstandchangesinconsumerbehaviord.thenee