全方位商务英语口语第二版课件王艳 ISBN9787811345421 PPTUnit 16 Intercultural Business Communication.ppt

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1、Unit16InterculturalBusinessCommunicationNevertakeanythingforgrantedwhenyou’redoingbusinessinaforeigncountry.Allthatareconsideredvalidinoneplacecantripyouupelsewhereifyoufailtoconsiderthatcustomscanvary.Businesspeoplecanbeblunderedbyoverlookingsomesimplebutimportantcultura

2、ldifferences.Bybridgingthesedifferences,youcansuccessfullyachieveinterculturalcommunication.Understandinginterculturalcommunicationwillcontributetoapositivecommunicationclimate.Warm-upReaddialogueseitherbyyourselforwithapartner.Notedownthekeyphrasesandexpressions.Practicere

3、adingtheusefulpatternsandexpressions.Warm-upBuildupdialogueswithyourpartnerbasedonthefollowingsituations.Situation1:Youareatabankandtalktothebankclerkaboutopeningabankaccount.Youtellhim/herwhataccountyou’dliketoopenandaskfornecessaryinformationabouthowtoapplyforit.Warm-upSi

4、tuation2:Youareatabankandtalktothebankclerkaboutapplyingforacreditcard.Youaskhim/herhowtoapplyforit,howtouseitcorrectlyandthedifferencebetweenacreditcardandanATMcard.ReadandTalkCommentaryonaListofBasicAmericanValuesReadaloudthearticle.Summarizethemainideas.Notedownthekeyphr

5、asesandexpressions.SummarizesometraditionalAmericanvalues.CanyouidentifysomecoreChinesevalues?Howdoyouunderstandtheso-called“AmericanDream”?HowdoAmericansachievethisdream?ReadandTalkToRecognizeCulturalDifferencesReadaloudthearticle.Summarizethemainideas.Notedownthekeyphrase

6、sandexpressions.Accordingtothewriter,whyareculturaldifferencesregardedasanimportantpartofbusinesscommunication?Giveexamples?ReadandTalkLearntoCommunicateAcrossCulturesReadaloudthearticle.Summarizethemainideas.Notedownthekeyphrasesandexpressions.Howtoimprovetheinterculturalc

7、ommunicationskills?Giveexamples.Whatadvicewouldyougivetoafirst-timevisitortoyourcountry?Task1RulesofCommunication1.Thewholeclasswillworkintwogroups.GroupAisfromCultureAwhileGroupBfromCultureB.2.Eachstudentwillbegivenaninformationcardonwhichiswrittentherulesofcommunicationo

8、fCultureAorthoseofCultureB(someexamplesarelistedinthetextbook).3.Studentswilltalkf