Global Distribution Systems GDS全球分销系统.ppt

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1、GlobalDistributionSystems(GDS)AnoverviewFromLazySusantoLoginSusan!WorldTravelMarketRegionalbookingdifferencesHowitwas…..TravelerswentautomaticallytoatravelagentforaticketTravelagentsthenphonedtheairlineaboutaspecificflightonaspecificdateFareswerethesameoneachflightwitheachairlineReservationsst

2、affretrievedindex-cardforthatflight/datefromaLazySusan(revolvingtraywithindexcards)Sometimestheyhadtoviewareservationsboardwithbinoculars!Thenthetravelagentsrequestcouldbeanswered!Then…..Onacertaindayonacertainflighttwopersonsmetbychance:Mr.SmithfromAmericanAirlines(AA)Mr.SmithfromIBMResult:Pl

3、antoautomatetheAAreservationprocesswiththehelpofIBMhard-andsoftwareResult:SABRE(SemiAutomaticBusinessReservationsEnvironment)TimelineGDS50’s:AirlineReservationCentersgetfirstterminals60’s:FirstCRSTerminalsinTravelAgencies70’s:DumbTerminalsbecomeCRS80’s:CRSbecomeGDS90’s:OwnershipChange:Airlines

4、divesttheirGDS90’s:RiseofdirectsalesthroughInternet00’s:GDSfacingnewentrants,Airlinesreclaimtheownershipofthechannell,LowCostCarriers,Newbusinessmodels,…Solet'sstartwithsomehistoryGlobalDistributionSystemsFormerlyknownasCRS:ComputerReservationSystemNowGDS:GlobalDistributionSystemsNamechangebec

5、auseoffunctionchange:AirlineReservationsAllTravelServicesMainFunctionsReservations:PNR(PassengerNameRecord=bookingfilecontainingallrelevantreservationdata)Back-officeintegrationManagementInfo:YieldManagementMarketInformationDataTransfer(MITD)FeaturesofaGDSStartwiththerequestforaflightLookinto

6、databaseforflightavailablilityCheckfareMakingofaPNR(PassengerNameRecord):Itinerary–Name–Contact(Phone)–Ticketing–Receivedfrom–Fare-SSR/OSI–SeatRed=MandatoryIssueofTickets(TraditionalorE-Ticket)DevelopmentUserInterfaceStart:DumbTerminals(Workstation)Now:IntelligentTerminals(=PC)ExpertMode(LikeF

7、ocalpointGalileo)GUI(LikeViewpointGalileo,AmadeusVista)GDSDisplay:GalileoExpertmodeGDSDisplay:GalileoGUI-ModeConnectivitySeverallevelsofconnectivity(lowtohigh):RequestfromagencyisrelayedviaGDStoairlines,whichsendsamessagebackRequestisch