资源描述：
《零售终端雪莲卷烟营销策略研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractCigaretteretailterminalisfacetofacewithconsumersonthecigaretteexhibitionandtradeties,isthepowerofcultivatingbrand,theserviceconsumption,cigarettebrandisthemarketdemandofsensor.Willtellfromthecigarettebrandcultivation,withtheexpansionofthescaleofcigarettebrand,tobaccocommercial
2、enterprisecangraspthegoodbranddevelopment,dependslargelyonwhetherseizetheretailterminal.Thispaperfocusesontheretailterminalofcigarettemarketingcore,backgroundandsignificanceofthedevelopmentoftheretailterminalbrandmarketingworkisdiscussed,thatstrengthenthelotuscigarettemarketingiseffec
3、tiveinimprovingthecigarettemarketshare,effectivelyimprovethecigarettemarketreputation,effectivelyimprovethecigarettebrandcompetitivenessandeffectiveimportantmeasurestoimprovetheprofitabilityofcigaretteretailbusinessesthe.Throughthecomparisonofdomesticandforeignretailterminalstatusquoa
4、ndmethodsofbrandmarketing,brandlayoutoftheYilimarkettoconductacomprehensivecombingandanalysis,inviewofthecurrentretailterminaleffectofbrandmarketingconductedextensiveresearch,findoutthemainproblemsandtheeffectoftheretailterminalmanagementconsciousnessandmanagementenvironment,brandmark
5、etinginitiativeandidentitybranddevelopmentandmarketchanges,andcoordinationofmarketingandserviceactivities.Themainproblemwiththeretailterminalproposed"fivedimensional"marketretailbrandmarketingsegmentationmethod,"ashopinaproduct","brandmarketingmodeofretailterminalretailterminalquality
6、evaluationmethodandmodelof"Lotus"SWOTanalysisoffourmainmethods,andto"SnowLotus"brandasanexample,improvemarketingtheeffectofretailterminalbrandspecificinquiryandexamplesonhowtousethefourmethodstoprovidespecificandfeasiblereferencefortheeffectivedevelopmentofretailterminalbrandmarketing
7、.Keywords:Cigarette;BrandMarketing;RetailTerminal;SnowLotusIV目录第一章绪论.......................................................11.1研究背景......................................................11.2研究意义......................................................11.2.1有效提高雪莲卷烟市场占有率...................
8、.....
