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1、AbstractAbstractWiththerapiddevelopmentoftheInternet,thebigdataeraemerged,gettingmassivedataandanalysisisnowthefocusofacademicattention.Intheeraofbigdata,massdataobtainedbydataminingmethodsneedtobeprocessed,derivevaluableinformation,andthusamoreaccuratemarketan
2、alysisandcustomerinformationuptodate,finallythemarketingstrategysupportedbythedatamakemoreaccuratelyandquickly.Marketingstrategybasedonlargedataisthefronttheoryinthemarketingfield,anditscustomer-orientedmarketingconceptwillbetheoptimalchoicethatenterprisesenhan
3、cethecompetitiveness.Firstly,thispaperisbasedonBaihongcompanystatus,marketinganalysisofexistingconditionsandmarketingissues,notingthatthecompanyproductshasasinglestructure,imperfectrelationaldatabasemanagement,andcustomermanagementisnotsufficient,sothecompanyfa
4、cestheriskofapotentiallossofcustomersandcan’ttimelycommunicationwithcustomers.Secondly,beinguseofdatabaseresourcessubdivideBaihongcompaniescustomersintheory,makingcustomervalueandcustomerloyaltyasthebreakthroughpoint,throughtheestablishmentofatwo-dimensionalcus
5、tomersegmentationmodel,customerswillbedividedintosixcategories,namelylow-valuecustomerstowaitandsee,low-valuecustomersstable,low-valuestrategiccustomers,potentialcustomersvalue,stable-valuecustomersandstrategicalliancecustomers.Thenthispapertakesdifferentiatedm
6、arketingstrategiesfordifferentcustomergroups.FinallycombiningBaihongcompanyoperatingenvironment,fromthefouraspectsofproductstrategy,pricingstrategy,channelstrategyandmarketingstrategythecompany'smarketingstrategywerefineanalysis.Inordertobetterimplementthepropo
7、sedmarketingstrategy,thispaperproposedtheimplementationofsecuritytothemarketingstrategyofBaihongcompany,includingoptimizingtheorganizationalstructuresystemandstrengtheningmarketingteambuilding.ThispaperstudiesBaihongmarketingstrategy,anditwillbeplayacertainsign
8、ificanceontheotherpolyfiberenterprises.KeyWords:BaihongCompanyDatabaseMarketingCustomerSegmentsDifferentiationMarketingIII目录目录第1章绪论..........................................
