商务英语理论与实务 教学课件 作者 蒋景东situation 2Task 4.ppt

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1、Situation2InternationalCommunicationTask4BusinessNegotiationStrategiesTask4BusinessNegotiationStrategiesObjectives1.Graspthedefinitionofnegotiation;2.Masterthenegotiationstrategies.Task4BusinessNegotiationStrategiesIPre-readingPairwork:Discussthefollowingquestionswithyourpartner.1.Whatisn

2、egotiation?Howtousebusinessnegotiationstrategiestonegotiate?2.Whydopeopleneedtonegotiate?3.Doyouhaveanyexperienceofnegotiation?Describeittothewholeclass.4.Doyouneedtomakepreparationsbeforenegotiation?Whatshouldyoudo?5.Howmanytypesandlinksarethereaboutbusinessnegotiation?Task4BusinessNegotia

3、tionStrategiesIICasestudyofthetaskLifePathNegotiationInourreallife,thedailyactivitiesmayincludeshopping;arguingwithsomeoneelse;dealingwithpeoplearoundus;arrangingthemeetingwithsomeone;decidingtheholidayplan;diningout;takingcareofthebaby;cookingmeal;washingclothes;doinghousework,andetc.Allof

4、thesearedealingwithpeople,butdotheyhaveaconnectionwithnegotiation?Questions:1.Whichactivitiesneednegotiationwithothers?Whichactivitieshavenothingtodowithnegotiation?2.Howtotellnegotiationactivitiesornon-negotiationactivities?3.Underwhatconditionsmaythesenon-negotiationactivitiesbecomehaveso

5、methingwithnegotiation?Task4BusinessNegotiationStrategiesIIITextCultureObstaclestoNegotiationAsweknowthepurposeofnegotiationisfortwoormorepartieswhohavebothcommonandconflictinginteresttoreachamutuallybeneficialagreement.Askilledandsuccessfulnegotiatorshouldbeanintelligent,well-prepared,crea

6、tive,flexible,andpatientproblemsolver.Task4BusinessNegotiationStrategiesThereareotherbarriersaswell.Forexample,internationalnegotiationentailsworkingwithintheconfinesoftwodifferent,andsometimesconflicting,legalstructures.Andfinally,anadditionalobstaclethatgoesbeyondculturaldifferencesisthes

7、ometimesvolatile,oratleastunpredictable,geopoliticalrealitiesofthetwocountriesofthenegotiatingparties.Task4BusinessNegotiationStrategiesNowthereweseetheimportancetointernationalnegotiationsoftheseculturalobstacles,itshouldbeapparentbynowthatsuccessinnego