商务英语实训教程 教学课件 作者 蒋景东 Project 6.ppt

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1、Project6InternationalTrade实训目的与要求：Practicehowtodealwithinternationalbusinessprofessionally预备知识：Languagepreparation;backgroundknowledge;functionalsentencesofdifferentsituationsaboutinternationaltrade.实训内容：Dealingwithproblemsofinternationalbusinessinthewaysofwritingandface-to-facecommunicat

2、ion;personalpractice;pairwork;performance项目流程：1.相关任务背景知识介绍；2.相关任务难点问题准备；3.相关任务理念介绍；4.相关任务主要话题；5.相关任务情境模拟（角色表演）；6.相关任务情境模拟反馈与评价；7.相关任务用语小结。评价标准：小组：合作协调性和配合性；个人：资料查找和整合能力，语言表达能力，表演能力，团队协作能力。详细落实：1.每组提前作好准备，内容包括背景知识的查找、材料阅读、服装准备等事宜；2.每组角色的安排：查找各角色的相关英语表达信息，确定理想的角色分配。学生最后上交所选定的材料及角色安排等资料，并说明做

3、此选择的原因；3.角色表演的注意事项：注意各项任务中双方的适当措辞及语气；注意文化差异。4.小组之间互提建议，每组都对其他小组（可以对其他所有小组，也可以对其中部分小组）进行简单的点评，最后教师总结评价，评出最优秀的小组，总结该实训中各个小组应提升的空间以及对下个任务的启示。实训重点：各项相关任务的函电撰写以及双方面对面交流。实训难点：各项相关任务信函的内容安排，面对面交流中恰当的语言表达。Task1EstablishingBusinessRelationsPartIBackgroundIntroductionInternationaltradeisthetradeact

4、ivitiesacrossnationalborders.Thespecificobjectistheforeigncustomers.Usually,wemaketransactionswiththecustomersingoods,servicesandtechnologythroughthemeanssuchlikeoralnegotiationandbusinessletters.Toestablishbusinessrelationswithprospectivedealersisthebaseofstartinganddevelopingofbusiness.

5、Itisvitallyimportantforbothanewdealerandanoldone.Thefirstletterisseldomsubjecttoacleareffect,butwiththepatiencetosendinformationtothepotentialforeigncustomers,onecanatlastreceiveareply.Oncereply,thereispossibilityforfurtherbusiness.Part2Teaser☆Whatisthefirststepifyouwanttomaintainorexpend

6、businessactivities?☆Throughwhatchannelscanoneobtainthedesiredinformationofpotentialcustomers?☆Howtowritea“FirstLetter”?Part3Concept☆Writinghasbeenwidelyusedtocommunicatewiththecounterpartsinallbusinessactivities.☆Anyletterofestablishingbusinessrelationsmustbeansweredinfullwithouttheleastd

7、elay.☆Besidesthewayofcommunicationinwriting,youmayhaveface-to-facetalkswithnewfirms.Part4TopicALetterfromanImportertoanExporterDearSirs,WehaveobtainedyournameandaddressfromFort&Co.Ltd.,andwearewritinginthehopethatyouwouldbewillingtoestablishbusinessrelationswithus.W