高中英语模块四UNIT1 WORD POWER课件译林牛津版必修4.ppt

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1、WordPowerBlank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).W

2、eshouldbe________(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewor

3、dsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likepersuasivelanguageandexcitingimages,buttheyarenotmeanttotrickus.comm

4、erceN.commercialpersuadeV.persuasiveexciteV.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothingSho

5、pPossibleanswers:(1)lovely(2)attractive(3)boring(4)creative(5)fantastic(6)exciting(7)friendly(8)competitive(9)famous(10)luckyLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswit

6、houtmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessWordPuzzlecommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空healthyher

7、oicattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreaboutsalesandmarketingUsefulexp

8、ressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketleaderHighquali