化生英语第五单元.ppt

《化生英语第五单元.ppt》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、化生英语新职业英语Unit5Marketing&SellingEnglishforAppliedChemistryandBiologicalTechnologyWarming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Self-evaluation9Grammar1098Task1Task2Task1Lookatthefollowinglogosofsomeworld-famousmedicalma

2、nufacturers.TrytogivetheirChinesenamesaswellasthecountriestheyarefrom.拜耳集团德国惠氏公司美国罗氏公司瑞士辉瑞公司美国.先灵葆雅公司美国诺华公司瑞士阿斯利康公司英国强生公司美国Task2Tobeasuccessfuldrugsalesperson,whatdoyouthinkarethemostimportantamongthefollowing?Explainyourreasonsandshareyouranswerswithyourpart

3、ner.□knowledgeofproductsandtheirmanufacturers□personality□qualityoftheproducts□commandofcommunicationskills□sensitivitytocustomers’needs□knowledgeofmedicalscience□relationshipwithcustomers□promotionalstrategyTextTask1Task2Task3Task4BackgroundInformationprescr

4、iptiondrugAprescriptiondrugisalicensedmedicinethatisregulatedbylegislationtorequireaprescriptionbeforeitcanbeobtained.Thetermisusedtodistinguishitfromover-the-counterdrugswhichcanbeobtainedwithoutaprescription.2.PharmaceuticalmarketingPharmaceuticalmarketingi

5、sthebusinessofadvertisingorotherwisepromotingthesaleofdrugs.Evidencesshowthatmarketingpracticescannegativelyaffectbothpatientsandhealthcareprofessionals.Manycountrieshavemeasuresinplacetolimitadvertisingbypharmaceuticalcompanies.3.medicalpractitionerAmedicalp

6、ractitionerreferstoaphysician(medicaldoctor).Typically,practicingmedicineinvolvesgivingadiagnosis,prescribingatreatmentformedicalcondition.Indevelopedcountries,onlyqualifiedpersons—thosewiththeappropriatelicensure,certificationorregistrationwitharelevantbody,

7、oftengovernmental—arelegallypermittedtopracticemedicine.Suchlicensureusuallyrequiresamedicaldegree,suchasDoctorofMedicine.UseoftermsandtitlessuchasMedicalPractitioner,andtherepresentationsofoneselfasamedicaldoctor,isoftenprotectedbythelaw.Thetermmedicalpracti

8、tionerimpliestheabilitytopracticemedicineindependently.Thetermhealthcareprofessional(orhealthcareprovider),bycontrast,isamuchbroadertermincludingprofessionalswhoarerequiredtopracticemedic