英语unit4 the Burger business-introduction课件（牛津上海版S2A）.ppt

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1、Unit4TheHamburgerBusinessWhen194819541955195619591961197219741975199019922005futureWhathappenedMcDonald’swasasmallbusinessinCalifornia,theUSA.RayKrocvisitedMcDonald’s.NoteTakingExercise19591990199219481956195519541961197219741975McDonald’sTimeline2005Future1

2、948McDonald’swasasmallbusinessinCalifornia,theUSA.Timeline1954RayKrocvisitedMcDonald’s.Timeline1955RayKrocopenedhisfirstMcDonald’snearChicago.Timeline1956McDonald’sadoptedthemotto“Q.S.C&V”.TheselettersstandforQuality,Service,CleanlinessandValue.Timeline1959T

3、he100thMcDonald’swasopened.Timeline1961RayKroctookoverthecompleteownershipfor$2.7million.Timeline1972Bythattime,anewMcDonald’swasbeingopenedeveryday.Timeline1974Bythattime,therewereover3,000restaurants.Timeline1975McDonald’scametoHongKong.Timeline1990McDonal

4、d’swasintroducedintoShenzhen.EstablisheditslargesteverrestaurantinMoscow.Timeline1992ThefirstMcDonald’sinBeijingwasopened.Timeline2005Bythattime,McDonald’shadover30,000outletsin119countriesandregions.TimelineFutureDreamHavearestaurantonthemoonTimeline1959199

5、0199219481956195519541961197219741975McDonald’sTimeline2005FutureWhydoyouthinkMcDonald’shasachievedsuchgreatsuccessaccordingtothispassage?Threemainfactors:Motto–Q,S,C&VInternationalexpansionThehamburgeruniversityWhatfactorelseisimportanttothesuccessofMcDonal

6、d’saccordingtoyourownknowledge?RonaldMcDonaldCareMobilePediatric(children’s)hospitalvolunteersprovidecost-effective,high-qualitymedical,dentalandhealtheducationservicestounderservedchildreninruralandurbanareasaroundtheworld.SimulationOurschoolboardhasdecided

7、thatthereisgoingtobeafoodbusinessonNanmo’snewcampus.Thenmanybusinessownerstriestogetmoneyfromtheinvestmentcompanyandwinthebid.RequirementsEachgroupshouldhave:Agroupleader(tobeginandorganizethediscussion)Asecretary(totakeeverybriefnotes)Areporter(tomakepresen

8、tationtotheclass)Twosmartbrains(toofferbrightideas)BusinessownersBusinessownersSchoolboardmembersInvestmentcompanyInvestmentcompanyTeacher’sDeskBusinessownersBusinessownersSchoolboardmembersPres