跨文化交际跨文化交际.doc

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1、Unit1Case1JustasDr.Strengernoticesthatovertherecentyearspeoplearoundtheworldhavebeensufferingfromanincreasingfearoftheirown“insignificance”.Ashumanswenaturallymeasureourselvestothosearoundus,butnowweliveinaglobalvillageandwearecomparingourselveswiththemostsignific

2、antpeopleintheworld—andfindingourselveswanting.Inthepastbeingalawyerordoctorwasaveryreputableprofession.Buttoday,evenhighachieversconstantlyfearthattheyareinsignificantwhentheycomparethemselvestosuccessstoriesinthemedia.Theremedy,accordingtoDr.Strenger,isaprocesst

3、hathecalls“activeself-acceptance”throughasustainedquestforself-knowledgethroughlife.Thefearforinsignificancecanonlybeovercomethroughstrongindividualandculturalidentityoverandabovemeasurableachievement.Hebelievesthatpeopleneedtoinvestasmuchtimeindevelopingtheirworl

4、dviewastheircareers.Case2TheDutchmanagerwasshockedbecausehethoughthehadn’ttoldtheteamtobuilditinacertainway,hesimplyhadaskedifitcouldbedone!Hehadneverquestionedthewayinwhichhecommunicatedtotheheadofhistechnologygroup.Infact,hethoughthehadbeenaskingsimplequestions,

5、almostmakingidleconversation,andneverconsideredthatbecausehewastheboss,hisIndianemployeewoulddoasheasked.Heexpectedthatthetechnologydesignteamwouldcounterwithanotherrecommendationifhisideawasinappropriate.HeneverrealizedthatintheIndianculturesuchachallengerarelyis

6、forthcoming.Themisunderstandingstookplacebecauseculturalbarriersgotintheway.Totakefulladvantageoftheopportunitiesthattheglobalenvironmentoffered,boththeDutchandtheIndianteamsneededtohaveabetterunderstandingoftheculturallybasedexpectationsofeachgroup.Inthiscase,the

7、Dutchmanagerwouldhavebeenmoresuccessfulifhehadasked,“Whatkindofplatformdoyousuggest?”RatherthanriskingthathisIndianemployeewoulddisagreewiththesuggestionhemade,thisapproachwouldhaveallowedforarespectfuldialogue.TheDutchmanagershouldhaveknownthatIndiansrarelydisagr

8、eeorsaynobecausetheircommunicationstyleisindirect,andriskingdisharmonyisconsideredunpleasantandunseemly.Theycouldhavesavedmillionsofdollarsandpreventedm