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1、Pepsico主演：女一号：周赛男女二号：徐洁男一号：张雪男二号：张长东ContentHistoryBriefintroductionProductsCoreValue1234PepsiCoInc.isanAmericanmultinationalfoodandbeverage(饮料)corporationheadquarteredinPurchase,NewYork,UnitedStates.PepsiCoranked1onCoreBrand'slistoftheMostRespected C
2、ompanies.PepsiCoranked37amongtheTop50companiesonFortune's2013World'sMostAdmiredCompanieslist.PepsiCoalsoranked137onFortune's2013.HistoryDevelopment:In1893,thefirstPepsi-ColadrinkwasformulatedbyCalebBradham,HecreatedthePepsi-ColaCompanyin1902.In1950,P
3、epsifocusedonsupermarkettake-homesales.Moreover,Pepsiintroducedthefirst24-ouncebottleforfamilyuseandlaunchedseveralsuccessfuladvertisingsalescampaigns.Salesgrewover300percentfrom1950-58.Intheearly1960s,Pepsi-Cola'sproductlinesexpandedwiththecreationo
4、fDietPepsiandpurchaseofMountainDew.Development:In1965,thePepsi-ColaCompanymergedwithFrito-Lay,Inc.tobecomePepsiCo,Inc..Betweenthe1960sand1970s,theunitsalesandprofitsofPepsiincreasedfasterthanCoca-Cola’s.In1975,PepsihadgainedmarketshareleadershipinU.S
5、.foodstoresales,beatingCokeforthefirsttime.Betweenthelate-1970sandthemid-1990s,PepsiCoexpandedviaacquisitionofbusinessesoutsideofitscorefocusofpackagedfoodandbeveragebrands;howeveritexitedthesenon-corebusinesslineslargelyin1997,sellingPizzaHut（必胜客）,T
6、acoBell,KFC（肯德基）DevelopmentPepsiCopurchasedthe orangejuice companyTropicanaProducts（纯果乐）in1998, andmergedwithQuakerOatsCompany（桂格燕麦）in2001, addingwithittheGatorade(佳得乐）sportsdrinkline.InFebruary2011,thecompanymadeitslargestinternationalacquisition(收购
7、）bypurchasingatwo-thirds(majority)stakeinWimm-Bill-DannFoods,PepsiCobecamethelargestfoodandbeveragecompanyinRussia.In2012,PepsiCoannouncedajointventurewiththeTheoMullerGroupwhichwasnamedMullerQuakerDairy.ThismarkedPepsiCo'sfirstentryintothedairyspace
8、intheUS.ProductsFrito-Laysnacks菲多利休闲食品Pepsi-Colabeverages百事可乐饮料Gatoradesportsdrinks佳得乐运动饮料Tropicanajuices纯果乐果汁Quakerfoods桂格麦片食品PEPSISPORTS百事运动PrincipalBusinessesDrinksFoodPEPSISPORTSTrademarkCoreValueCoreValueThePromiseofPepsiCoHumanSustainabilityEnv
