电子商务英语 高职05 Unit 5.docx

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1、TextAFillintheblanksaccordingtothetext.1.B2Ce-commercehasgrownrapidlyduringthelastfewyears，especiallyafterthewidespreaduseoftheinternetandimprovementoftheservicesofferedovertheInternet.2.Inordertogetcustomerstothewebsite，thecompanymustinformthepublicaboutitsexistenceusingtraditionalmeansofadver

2、tisingandonlineadvertising.3.Tokeepcustomersreturningtothewebsite，thecompanymustalsoupdateitregularlywiththenewsaboutproductsorpromotions.4.AtypicalexampleofB2CwebsiteisAmazon.5.InadditiontopureB2Ce-commerceplayers，traditionalbusinesseshaveenteredvirtualmarketplacebyestablishingcomprehensiveweb

3、sitesandvirtualstorefronts.TranslatethefollowingsentencesintoChinese.1.Asconsumersbecomemoreandmoreaccustomedtopurchasingproductsonline，otherproductscategorieswillbecomepopular.随着消费者越来越习惯于在线购买产品，其他产品类别将会越来越流行。2.Business-to-consumerelectroniccommerce(B2C)isaformofelectroniccommerceinwhichproduct

4、sorservicesaresoldfromafirmtoaconsumer.B2C是一种电子商务形式，其中产品或服务从公司出售给消费者。3.Internetissuitableforthiskindofe-commerceasitiswidelyavailableandcansupporteffectivepromotionofproductsandservicestoallkindsofpotentialcustomers.通过互联网开展B2C业务是非常合适的，因为互联网渐变得十分普及而且它能够帮助企业针对各种各样的潜在顾客推出有效的产品和服务的促销策略。4.Asconsumer

5、sbecomemoreandmoreaccustomedtopurchasingproductsonline，otherproductscategorieswillbecomepopular.随着消费者越来越习惯于在线购买产品，其他产品类别将会越来越流行。5.Someexpertsbelievethat，inthelongterm，thistypeofbusinessesshouldbemoresuccessfulthanpuree-commercebusinesses.有专家认为，从长远来看，这类业务要比单纯的电子商务业务更成功。TextBAnswerthefollowingque

6、stions.1.WhatdotheimportantaspectsofB2Cinitiativeinclude?ImportantaspectsofB2Cinitiativesincludepromotion，ordering，product／servicedelivery，after-salessupport.2.GiveustheexamplesofpromotionviaB2C’skeybenefits.banners，buttons，pop-upads，rich-mediabanners，etc.3.Whydobusinessesneedtotargetintermedia

7、tegoalsdescribedasbusinessvalues?InordertoachievetheultimateshareholdervalueTranslatethefollowingsentencesintoChinese.1.Allactivitiesareconductedinaseamlessmannerwiththehelpoftoday’swebtechnologies.在今天的网络技术的帮助下，所有活动都以无缝方式进行。2.Webp