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时间:2020-03-24
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1、TheOrganizationasaSystemofActivitiesChapter2LearningObjective1Understandhoworganizationsdefineobjectivesandusetheseobjectivestodefineoperatingpriorities.TheNatureoftheOrganization’sObjectivesStrategyischoosingtargetcustomersanddecidinghowtoservethosecustomers.Strategicchoicesaremadewithinthecontext
2、oftheobjectivesthattheorganization’sprincipalshaveset.Customersprovidetheorganization’sprimaryfocus.TheNatureoftheOrganization’sObjectivesWhatisaperformancemeasurementsystem?Itisasystemofintegratedmeasuresdevelopedbyorganizationstoassesstheperformanceofthevaluechain.TheNatureoftheOrganization’sObje
3、ctivesStakeholderGroupsOrganizationPartnersCustomersEmployeesOwnersorPrincipalsGeneralCommunityStrategicPlanningElementsPoolofPotentialCustomersTargetCustomersCustomers’ObjectivesOrganizationObjectivesProcessDesignandObjectivesStrategicPlanningElementsProcessDesignandObjectivesPartnersEmployeesComm
4、unityTheThreeLevelsofStrategyOrganizationalLevelBusinessLevelOperationalLevelLearningObjective2Understandtheinsightsgainedwhenwethinkoftheorganizationasasequenceofactivitiesinavaluechain.TheOrganizationasaSequenceofActivitiesoraValueChainAdministrativeActivitiesProcessingActivitiesMakingMovingStori
5、ngInspectingInternalSupportPersonnelFinanceLegalAccountingResearchTheOrganizationasaSequenceofActivitiesoraValueChainProductionActivitiesInputActivitiesProductdesignProcessdesignPurchasingReceivingHiringTrainingProcessingActivitiesTheOrganizationasaSequenceofActivitiesoraValueChainSalesandPost-sale
6、sActivitiesOutputActivitiesProcessingActivitiesSellingShippingServiceTheOrganizationasaSequenceofActivitiesoraValueChainItisusefultothinkofanorganizationasasequenceofactivitieswhoseoutputisagoodorservice.Thissequenceofactivitiesisalsoknownasavaluechain.Eachstepinthechainshouldcontributemoretotheult
7、imatevalueoftheproductthatitscost.TheOrganizationasaSequenceofActivitiesoraValueChainHowareactivitiesdefined?Anactivityisaunitofwork,ortask,withaspecificgoal.Activitiesareimportantbecausetheycreatecosts.Wha
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