市场营销课件英文22个文件教学作者几十个ppt 19-Editing and coding.ppt

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1、ExploringMarketingResearchWilliamG.ZikmundChapter19:EditingandCodingDATAANALYSISDATAENTRYStagesofDataAnalysisERRORCHECKINGANDVERIFICATIONCODINGEDITINGEditingTheprocessofcheckingandadjustingthedataforomissionsforlegibilityforconsistencyAndreadyingthemforcodin

2、gandstorageBirthYearRecordedbyInterviewer1873?1973MorelikelyCodingTheprocessofidentifyingandassigninganumericalscoreorothercharactersymboltopreviouslyediteddataEditingIN-HOUSEEDITINGFIELDEDITINGCONSISTENCYCOMPLETENESSQUESTIONSANSWEREDOUTOFORDERReasonsforEditi

3、ng“IDon’tKnow”Legitimatedon’tknowReluctantdon’tknowConfuseddon’tknowCodesTherulesforinterpreting,classifying,andrecordingdatainthecodingprocessTheactualnumericalorothercharactersymbols1a.Howmanyyearshaveyoubeenplayingtennisonaregularbasis?Numberofyears:______

4、____b.Whatisyourlevelofplay?Novice...............-1Advanced.......-4LowerIntermediate.....-2Expert.........-5UpperIntermediate.....-3TeachingPro....-6c.Inthelast12months,hasyourlevelofplayimproved,remainedthesameordecreased?Improved..............-1Decreased..

5、.....-3Remainedthesame.....-22a.Doyoubelongtoaclubwithtennisfacilities?Yes.......-1No.......-2b.Howmanypeopleinyourhousehold-includingyourself-playtennis?Numberwhoplaytennis___________3a.Whydoyouplaytennis?(Please“X”allthatapply.)Tohavefun..........-1Tostayfi

6、t............-2Tobewithfriends......-3Toimprovemygame...-4Tocompete...........-5Towin...............-6b.Inthepast12months,haveyoupurchasedanytennisinstructionalbooksorvideotapes?Yes.......-1No.......-24.Pleaserateeachofthefollowingwithregardtothisflight,ifapp

7、licable.ExcellentGoodFairPoor1234CourtesyandTreatmentfromthe:Skycapatairport..............AirportTicketCounterAgent.....BoardingPoint(Gate)Agent.....FlightAttendants..............YourMealorSnack.............BeverageService..............SeatComfort............

8、......Carry-OnStowageSpace........CabinCleanliness.............Video/StereoEntertainment......On-TimeDeparture............“Ibelievethatpeoplejudgeyoursuccessbythekindofcaryoudrive.”Strong