麦肯锡-企业增长的思考.ppt

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1、ThinkingaboutGrowthTechniekenvanStrategischeAnalyseProf.WouterDePloeyI.WhygrowII.TheevolutionofgrowthportfoliosIII.WhatgreatgrowersdoProfitablegrowthdrivesprincipalbusinessobjectivesOrganisationalvitalityCompetitivesustainabilityShareholdervalueJobcreationValue-creatingr

2、evenuegrowthdrivesprincipalbusinessobjectives.Growthisnotanendinitself.‘Growthispureoxygen.Itcreatesavital,enthusiasticcorporationwherepeopleseegenuineopportunity.Theytakebiggerchances.Theyworkharderandsmarter.Inthatwaygrowthismorethanoursinglemostimportantfinancialdrive

3、r,it’sanessentialpartofourcorporateculture.It’swhysomanytalentedleaderswanttoworkforPepsiCoratherthanlotsofotherfinecorporations.’WayneCalloway,formerPepsiCoCEOGrowthdrivesorganisationalvitalityI.WhygrowII.TheevolutionofgrowthportfoliosIII.WhatgreatgrowersdoThreekeyconce

4、ptsBalancinggrowthacross3HorizonsBuildingbusinessesthroughastaircaseofinitiativesAcompanyasaportfolioofstaircasesConcurrentmanagementacross3HorizonsTimeframe(years)ProfitHorizon3CreateviableoptionsHorizon2BuildemergingbusinessesHorizon1Extendanddefendcorebusinesses3Ho

5、rizonsofgrowthHorizon1ExtendanddefendcorebusinessesHorizon2BuildemergingbusinessesHorizon3CreateviableoptionsTypesofbusinessesCorebusinessesunderpinningcurrentprofitabilityNewbusinessesandextensionsofexistingbusinessesfuellingrevenuegrowthOptionstobuildfuturebusinesses

6、ManagementimperativeUnlockincrementalgrowth,thenmanageforvalueasthebusinessdeclinesExerciseoptions,assemblerequiredcapabilities,anddrivebusiness-buildinginitiativesSourceoptions(ideas,relationships,assets)forfuturegrowthandtestviabilityofbusinessconceptsPrimaryfocusBotto

7、m-lineperformanceandprofitabilityTop-linegrowthandcapitalefficiencyFuturepotentialandrobustnessacrossmultiplescenariosBalancedgrowthatCoca-ColaAmatilTimeframeAustralasia1965Australia(69)1988NewZealand(55)WesternEurope1982Austria(42)1995Switzerland(35)ProfitYearofentry(co

8、nsumptionofCoca-ColaAmatilproductsinlitrespercapita)Horizon3CreateviableoptionsHorizon2Buildemergingbu