《超市销售数据报表》PPT课件.ppt

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1、METROCash&CarryChinaCRMCA–EndUserTrainingIntroductionCRMCAApplicationOverviewCRMCAReportsOverviewWhatisCRMCA?CRM–CustomerRelationshipManagementCRMisthebusinessstrategy,processesandsolutionsthatanorganisationusestomaximisetherelationshipithaswithit’scustomersandthevalueit

2、derivesfromtheserelationships.CRM是一种经营战略、流程和方案，使用者可最大限度的利用他的客户关系以及源于这些关系的价值CA-CustomerAnalysisCAisabusinessintelligencetoolthatallowsanalysisandreportingofcustomerinformation.CAsupportsdecisionmakinginthebusinessandthemaximisationofcustomerrelationships.CA是允许进行客户信息分析和报告的

3、商业智能化工具，支持商业决策和优化客户关系。WhatisBusinessIntelligence?BusinessIntelligence(BI)applicationsaredecisionsupporttoolsthatenablereal-time,interactiveaccess,analysisandmanipulationofmissioncriticalcorporateinformation.商业智能方案作为决策支持工具，能够实现对于公司重要信息及时,互动的访问，以及分析和掌控。Theseapplicationspro

4、videuserswithvaluableinsightintokeyoperatinginformationtoquicklyidentifybusinessopportunitiesandproblems.这些应用软件给用户提供了有价值的运作信息，从而迅速地把握商机和发现问题。AdvantagesofCRMCAIncreasedrevenueopportunities增加收入的机会GetmorespendingfromMetrocustomers提高客户的消费Betterreturnonpromotionactivities提高促销

5、活动的回报Morereliableinformationoncustomers获得更多可靠的客户信息Customerconsultingprocesscanbemoreeffective使客户咨询手段更有效Increasedsharingofinformationwithintheorganisation提高内部的信息的共享Improveorganisationallearning改进组织的知识Increasedcompetitivepositionandprofitabilityofoperations提高竞争位置和运作收益Impro

6、vetheMetroofferingtocustomers提高Metro对客户提供的服务AdvantagesofBusinessIntelligence(BI)==>BusinessIntelligenceprovidesdecisionmakers商务智能化方案为决策者提供withtherightinformation正确的信息atthetherighttime正确的时机intherightplace正确的场合enablingthemtomakebetterbusinessdecisions确保他们作出更好的商业决策Point-of-

7、Sale销售SupplyChain供应链ERPData企业系统应用数据….ABCRawData原始数据Insight数据解析Action行动ABCDataWarehouse:Centralizedatafrommultiplesourcesintoadatawarehouse汇总多种数据源到该数据库Insight:BIToolsanalyzethedatatohelpbetterunderstandthebusiness商业智能化分析数据以便更好的理解业务Action:ActontheinsightprovidedbyBItoolsby

8、reallocatingresources通过BI工具和资源重组来制定行动DataWarehouse数据库BusinessIntelligence商业智能Report报表Graph图表Alert预警Orac