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1、《包装技术基础》FundamentalsofPackagingTechnology编著：陈满儒教授Unitoneperspectiveonpackaging第一单元透视包装Lesson1AHistoryofPackaging第1课包装发展史WhatisPackaging?1.AdefinitionofpackagingPackagingisbestdescribedasacoordinatedsystemofpreparinggoodsfortransport,distribution,storage,retailing,anduseofthegoods2.Themanyt
2、hingsapackagemightbeaskedtodo-Packagingisacomplex,dynamic,scientific,artistic,andcontroversialbusinessfunction-Fundamentalfunctionofpackaging:containprotects/preservestransportsinforms/sells.WhatisPackaging?Packagingfunctionsrangefromtechnicalonestomarketingorientedones(Figure1.1).Technica
3、lFunctionsMarketingFunctionscontainmeasurecommunicatepromoteprotectdispensedisplaysellpreservestoreinformmotivateFigure1.1PackagingencompassesfunctionsrangingfromthepurelytechnicaltothosethataremarketinginnatureTechnicalpackagingprofessionalsneedscienceandengineeringskills,whilemarketingpr
4、ofessionalsneedartisticandmotivationalunderstanding.WhatisPackaging?3.Howpackagingchangestomeetsociety’sneeds-Packagingisnotarecentphenomenon.-Packagingisanactivitycloselyassociatedwiththeevolutionofsocietyand,canbetracedbacktohumanbeginnings.-Thenature,degree,andamountofpackagingatanystag
5、eofasociety’sgrowthreflecttheneeds,culturalpatterns,materialavailabilityandtechnologyofthatsociety.-Astudyofpackaging’schangingrolesandformsoverthecenturiesisastudyofthegrowthofcivilization.-Socialchangesareinevitablyreflectedinthewaywepackage,deliverandconsumegoods.WhatisPackaging?Untilth
6、e1950s,motoroilwasdeliveredinbulktoservicestations,whichinturnmeasureditinto1-quartglassjars;premeasuredoilinmetalcans;-Now,milkdeliveryfromglassbottlestoavarietyofplainandasepticpapercartons,plasticbottlesandflexiblebags;-Tomorrow,howoilormilkwillbedelivered?-environmentallyacceptablepack
7、aging(minimalwaste)-choicesofpetrochemicals,woodpulp,andmetalgoverned-thewaywebuyandconsumeoilormilk-milkdeliveredinrefillablealuminumcans?PrimitivePackaging1.Theoriginsofpackaging-Wedon’tknowwhatthefirstpackagewas,butwecancertainlyspeculate.-Primitivehumans:n
