知识高效管理－APQC KM Community Call.pdf

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1、APQCKMCommunityCallOctober22,2009UsingStoriesandImagestoCommunicatewithLeadershipaboutInnovationPresentedbyMarisaBrown,APQCHousekeepingYoumayenteryourquestionintheQ&Awindowtotherightofyourscreen.Typeinyourquestionandclicksend.AllquestionswillbeansweredduringtheQ&Asessio

2、nattheend.©2009APQC.ALLRIGHTSRESERVED.2AnnouncementsAPQC’s15thAnnualKnowledgeManagementConferenceCallforPresentationsNowopen:www.apqc.org/km2010callEndsNovember20,2009KMWorld2009Nov.17-19SanJose,CaliforniaAttendsessionsbyAPQC’sPresidentCarlaO’DellandSeniorProjectMan

3、agerDarcyLemons©2009APQC.ALLRIGHTSRESERVED.3Apictureisworthathousandwords…WeallcommunicateandshareknowledgeandinformationdailyWhencommunicatingwithseniorleadership,theconventionalwisdomisthatyougetnolongerthanan“elevatorspeech”tomakeyourpointHowcanyoucondensesomethingas

4、multi-facetedas“innovation”intoasmallsoundbite?Usepicturesandimages.Complexstoriescanbedescribedwithjustasinglestillimageorstory.Animagemaybemoreinfluentialthanasubstantialamountoftext.Thepoweroftheimageisstrongerthanjustwordsaloneandcanpermitlargeamountsofdatatobeabsor

5、bedquickly.©2009APQC.ALLRIGHTSRESERVED.4NewProductandServiceInnovation:ImprovingFront-EndEffectivenessThisAPQCconsortiumbenchmarkingstudyconcludedinNovember2008.I’mgoingtoshareselectedfindingsthatshowhowsomeinnovativecompaniesareusingstoriesandimagestocommunicatewithseni

6、orleadershipaboutinnovation.Inthe“fuzzyfrontend”stagewhenassumptionsaregreaterthanknowledgeofnewproducts,services,orbusinesses,itisimportantthatanorganizationmeasureandmanagepeople,processes,andprojectsappropriately.FocusisonShellGameChangerandEthiconEndo-Surgery©2009APQ

7、C.ALLRIGHTSRESERVED.5StudyBackgroundStudySponsorsBest-practicePartnersAirLiquide,SACSCBushBrothers&CompanyEthiconEndo-SurgeryInc.EthiconEndo-SurgeryInc.ExxonMobilResearch&EngineeringKennametalInc.FonterraCo-operativeGroupLimitedKraftFoodsInc.GiantEagleInc.ShellI

8、nternationalExploration&IBMGlobalBusinessServicesProductionJohnson&JohnsonPetrobrasSA