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ID:52526713
大小:3.59 MB
页数:51页
时间:2020-04-09
《牛津英语模块四公开课unit1-Project.ppt》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Unit1ProjectDevelopinganadcampaignQuestion:IfDovewantstopromoteanewflavorofchocolate,whatshouldbedone?Lead-ineye-catchingadsattractiveslogansfancypackagesfamouspeopleeye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople…AdCampaignsR
2、eadthearticleonP18toknowsomebasicknowledgeaboutadcampaigns.Answerthefollowingthreequestions.Step1.FastReadingQ1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirstwhendesigninganadcampaign?Q1:Whatisanadc
3、ampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,tel
4、evisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Para1Para2C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudiencePara3Para4A.whattheadcampaignsa
5、ysB.howtoreachthetargetaudienceWhatadcampaignisthis?Anti-smokingadcampaignReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatisthead
6、campaignaimedtodo?5.Whatisthesloganforthiscampaign?Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetot
7、hewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!1.Readthetwoarticlesagainfordetailedinformation.2.Fillinth
8、eblankswithin3words.Step2.CarefulReadingHowtobuildanadcampaignGeneralGuidelinesSample:Anti-smokingadcampaignStepOne﹡Tohaveaclear1.____abouttheadcampaign﹡TodoalittleresearchandanalysisinadvanceToaimat2._____youngpeoplefroms
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