礼品网站运营策划案.pdf

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2、............................31.1潜在需求分析....................................................................................................................31.2从产品分析........................................................................................................................31.3从经营分析.

3、.......................................................................................................................41.4从竞争对手及环境分析....................................................................................................42.目标市场选择...................................................

4、...........................................................................62.1目标市场细分....................................................................................................................62.2目标市场特征..................................................................................

5、..................................72.3目标市场选择....................................................................................................................83.定位................................................................................................................................

6、.............93.1市场定位............................................................................................................................93.2网站定位............................................................................................................................94.网站运营计划.......

7、.....................................................................................................................114.1网站运营计划..................................................................................................................