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1、REACHINGOUTTOTHEB-TO-BAUDIENCEAsanoutsourcingandconsultingpartnertomanyoftheworld’sleadingcompanies,KellyServicesisallaboutbusinessinnovation…theFLEXIBILTYoftheplatformallowsthemtoexperimentwithwhenandhowtheygenerateleadswiththeircontentdiscoveringwhichkindsofcontentworkbestwithwhichaudience
2、sfiguringoutwhenitmakessensetocaptureinformationorlinkbacktotheirsite123TheybeganusingSlideSharetohousesomeoftheircontent,particularlyeventrelatedpresentationsthatdidn’thavearealhomeontheircorporatesite.Sotheystartedexperimentingwiththecontent-sharingplatformofSlideShare.It’saplacewherepeopl
3、eweredoingcoolstuffandwerewillingtopushtheenvelope-ToddWheatland,VPofthoughtleadershipandmarketingIfyouuseamarketingautomationsystem,youcanmimicthesamefieldsinyourSlideShareforms,andthenintegratethedatayoucapture.Wehavefound,overall,SlideShare’sprice-to-leadratiocanbeexceptional.Youchoosewhe
4、retoplacelead-generationforms,andcancustomizetheform,itself,tosaywhateveryouwant.-ToddWheatland,VPofthoughtleadershipandmarketing-DemandGenSlideShare’sabilitytoembedcontentinothersites,andallowpeopletoeasilyshareitwiththeirgroupsandpeers,isavaluabletoolforcompanieslookingtoincreasethereachof
5、theircontent,withoutlosingvisibilityintowhereit’sgoing.Slidesharehasbecomeamajorsourceofbusinessleadsandtraffictoourownonlineproperties.It’safundamentalcomponentofourcontentmarketingmodel.TheyplantotrySlideCastingforeventsandleverageSlideSharemorefortheirvideoassets.Inthenearfuture,giventhes
6、uccessandaudiencealignmentofSlideShare,theyplantomodifymoreoftheircontentandcreatenewcontentspecificallyfortheplatform.Wefeeltheyareonanevolutionarypaththatembracestheroleofcorporateplayers,whilefirmlymaintainingtheintegrityoftheproductforendusers.WearereallycomfortablewithSlideShare.-ToddWh
7、eatland,VPofthoughtleadershipandmarketingItallowsbusinessuserstoengagewithusontheirterms,inanimpartialenvironmentthatstillenablesustohaveaprofessionalinterpretationofourbrand–makingitagreatcomplimenttoourcorporateassets.WantaSlideShareNetworkforyou
