资源描述：
《可口可乐公司文化英文版.pdf》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、2010AnnualReviewAdvAncingouRglobAlMoMentuMWeAReRefReshingMoRepeoplethAneveRbefoReWebeganservingadeliciousandrefreshingsparklingbeverage125 yearsagoinAtlanta,georgia.Withthatfirstmomentofrefreshmentcameathirstformorethatcontinuestothisday.Wenowhavemorethan500 brandsand3,500 beveragepro
2、ductsandsell1.7 billionservingsperdayinover200 countries.Wearegrowingourreach,strengtheningourbrandsandadvancingourglobalmomentum,everymomentofeveryday.2lettertoshareowners14growingourJuicebusiness28Management5selectedfinancialdata16expandingourbeverageportfolio30boardofdirectors6125t
3、hAnniversary18engagingwithconsumers31shareownerinformation82010highlights20doingbusinesssustainably32companystatements10percapitaconsumption222010operatinggrouphighlights332020visiongoals12MomentuminnorthAmerica26businessprofilealeTTerFroMourChairMananDChieFexeCuTiVeoFFiCerWorkingwith
4、ournearly300bottlingpartners,thisdisciplined,systemwideexecutionisweaddedmorethan1 billionincrementalalreadyshowingsignificantresults.in2010,unitcasesofvolumetoourbusinessin2010.wegrewdailyservingsofourbeveragesourunitcasevolumegrew5 percent,andto1.7 billion.atthesametime,systemweexce
5、ededourlong-termgrowthtargetrevenueshavegrowntomorethanforunitcasevolumeandoperatingincome.$100 billion.Wehavealsomadesomebig,bolddecisionsalongtheway,includingaTrademarkCoca-Cola,thelifebloodofourcommitmenttomorethan$25 billioninbusiness,accountedfornearly400 millionnewsysteminvestme
6、ntsoverthenextunitcasesofincrementalvolume,thefiveyearsinmarketsaroundtheworld.largestincrementalgrowthwehaveseensince2007.inaddition,MinuteMaidPulpy,creatingvaluewithourbottlingpartnersajuicedrinkthatwasdevelopedjustfiveyearsalsomeanscapturingtheheartsandmindsagoinchina,grewintoour14
7、thbrandtoofourconsumers,customers,associates,achieveannualretailsalesofmorethancommunitiesandotherstakeholderswho$1 billion.honorusbyinvitingusintotheirliveseachDearFellowShareownerS:day.Asstewardsoftheworld’smostvaluablein2010,ourcompanygenerated$9.5 billionthispastyear,ihadtheprivil
8、egeof
