资源描述:
《电子商务价格策略(The price strategy of e-commerce).doc》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、电子商务价格策略(Thepricestrategyofe-commerce)Thepricestrategyofe—commerce.TxtWiththeinformationtechnologyrapidly,graduallyrealizethemarket!zationandcoinmercialization.Consumerinformationfromthefreedevelopmentforpaidconsumptionconsumption.ThedevelopmentoftheglobalInternetinformationgoodscanbesoldontheIntern
2、et,sothatthetransact!onofinfonnationmoreconvenientandquick・Itspricingalsobecauseoftheinfluenceofnetworkenvironmentandthetraditionaltransactionpricingmodelwhichhascertaindifference・TheInternetisnotonlyaninformationsharingplatformforinformationasthecorevalueofinformationcommodity,butalsoanewandgoodmar
3、ketconditions・Al1aspectsofinformationcommoditytradingcanbedoneonthenetwork,includingtheorder,production,pricing,negotiation,trading,serviceetc・・Thenetworkenvironmenthowtoinfluencetheinformationcommoditypricing,thepricingofinformationcommodityinthenetworkenvironmentwhichfeaturesistheauthordiscussedin
4、thecontentsofthearticle・1specialinformationgoodsInformationgoodsisdifferentfromtheordinarymaterialgoodsisthefinalproductofworkersontheintangibleresultsorknowledgethroughcertaintechnicalmeansareprocessed・Informationgoodsaredividedintotwotypes:thefirsttypeofinformationgoodscanbeindependentoftheorigina
5、lmaterialcarrierandindependenttransfer,informationproductscanbeexchanged,andtheoriginalmaterialcarrierwithouttheirmobile;secondkindsofinformationgoodsandmaterialcarriermustbeintegratedwiththetransferoftheoriginalmaterialcarrier・Forexample,apainting,asculpturebelongtosecondtypesofinfonnmtiongoods・Sec
6、ondtypesofinformationgoodsbecauseofcannotbeindependentofthematerialcarrier,theoriginalcannotbecopied,cannotbeconverted・Whenthematerialcarrierofweardeteriorationoftheinformationgoodsnolongerexist,andthereforecannottransfersalesdirectlythroughthenetwork,sotheinformationgoodsreferstothefirsttypeofinfor
7、mationcommodity.Theinformationgoodswithspecialmaterialgoodshavesome・Itisbecauseofthesecharacteristicsmakethepricingofinformationgoodsisdifferentfromordinarymaterialgoods・Theparticularityofinformationc