chapter1 introduction to e-business

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1、IntroductiontoElectronicbusinessLearningObjectives:1)DefineElectronicBusinessanddescribeitscharacters2)HowmanycategoriesdoesElectronicBusinesshaveanddescribethese3)DescribeadvantagesanddisadvantagesofElectronicCommerce21.e-Businessvse-Commerce2.Whatmakese-B

2、usinessdifferentfrombusiness?3.Theriseandfallofthedot.comeconomy4.Charactersofe-business5.Typesofe-business6.Evolutionofe-business7.benefitsfore-Businessapplications8.AdvantagesandDisadvantagesofE-businessContents3“Itisnotthestrongestofthespeciesthatsurvive

3、,northemostintelligent,buttheonemostresponsivetochange”CharlesDarwin“Ifyou’renotchangingfasterthanyourenvironment,youarefallingbehind”JackWelsh,CEOofGE4WinnertakesallMatthewEffectFirstmoveradvantageFastFishLaw5Electronicbusinessore-businessistheuseofICTtoim

4、provebusiness(fromtheuseofemailtofacilitateadministrativeproceduresinbuyingandsellingthroughtheInternet).Electroniccommerceore-commerceiswherebusinesstransactionstakeplaceviaelectroniccommunicationnetworks,especiallytheInternet.1.E-businessandE-commerce6T

5、hemaindifferencebetweenthemisthate-commercedefinesinteractionbetweenorganizationsandtheircustomers,clients,orconstituents.Ontheotherhand,e-businessisbroadertermthatalsoencompassesanorganization’sinternaloperations.Electroniccommercedescribesthebuyingandsell

6、ingofproducts,services,andinformationviacomputernetworksincludingtheInternet,wheree-BusinessdescribesthebroadestdefinitionofEC.Itincludesbuyingandsellingofproductsandservices,servicingcustomers,collaboratingwithbusinesspartners,andconductingotherintra-busin

7、esstasks.E-businessvs.E-commerce7E-Business:Improvingbusinessperformancethroughlowcostandopenconnectivity:NewtechnologiesinthevaluechainConnectingvaluechainsacrossbusinessesinorderto:Improveservice/reducecostsOpennewchannelsTransformcompetitivelandscapesE-C

8、ommerce:marketingsellingbuyingofproductsandservicesontheInternete-Businessvse-Commercee-Businessismorethansellingandmarketingonline!8Threealternativedefinitionsoftherelationshipbetweene-businessande-co