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4、×°£¬Ïû·Ñ£¬ÎÄ»¯Ô¨Ô´£¬Éè¼Æ£¬Á÷³ÌABSTRACT¡¡¡¡Packagingdesignisaseparatediscipline,itisdirectlythelivesofthepublicserviceisbrandcommunicationbetweenproducersandconsumers,emotionalbonds.Intoday'seraofbrandcompetition,theimportanceofpackaginghasfarexceededth
5、evalueofitsbasicfunctions,ithasbecometoadvertisetheirproductsandpromotesales,createbrandanimportantfactor.Soletthedifferencesofthesameformofgoodsdisplayedinfrontofcustomersistoraisethegoodsinfrontofconsumershasbecomethemainpurposeofpackagingdesign.¡¡¡¡
6、Theworldiscolorful,peopleofcolorrealizetheirtruefeelingsinthedesignandcolorastheyallleadtopassion,inordertobetterdesigntheperfectcombinationofcolorreflectedinthebrand'spackaging,color,designandanalysishasitsspecificity,abetterunderstandingofcolorandund
7、erstandingoftheproductwithallaspectsofthedesigncanbebetter.¡¡¡¡Thisarticleoutlinestheoriginsofteaculture,andthevalueofpackaging.Andanalysisofpackagingintheconsumerpsychologyofexpression.Throughtheprofessionaldesigntooltoachievetheentireprocessofteapack
8、agingdesignshow.Andthesoftwareusedtodoasimplelackofelaboration.Keywords£ºpackaging,consumer,culturalorigin,design,process.µÚÒ»ÕÂÐ÷ÂÛ¡¡¡¡²è¡±ÊÇÖйú×ԹžÍÁ÷ÐеÄÒûÆ·,²¢½á³ÉÁËÉîºñµÄ²èÎÄ»¯¡£ÏÖ´úÉç»áÖÐ,²èÒ¶°ü×°Éè¼ÆÒ²ÉîÊÜÈËÃǵÄÖØÊÓ,ÈçºÎ´ÓÔìÐÍ¡