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1、宁波波导股份有限公司移动电话事业部宁波波导股份有限公司移动电话事业部文件2002年移动电话营销管理大纲一.相关概念1.零售终端分类的概念A类:各种级别的移动、联通营业厅(有手机销售的)。B类:以零售为主的集中型通讯市场。C类:有手机销售的大商场、超市(如国美、苏宁等)。D类:各种手机连锁店:如烽星、光大、迪信通等E类:除上述四类外的各种规模不等的零售店F类:波导自己维修中心或波导专卖柜,专卖区。2.经销商分类的概念A.经销商:指波导自营零售体系外的各类代理商、分销商、零售商的总称。B.代理商:指特定区域范围内包销波导部分型号的经销商。代
2、理商限定为分区域分型号代理商;代理商以“包销”、“垄断”为其特征。C.分销商:指具备手机分销能力并实际向下线经销商分销铺货的经销商;分销商以向下线经销商“分销铺货”为其特点。D.零售商:指通过自己拥有的零售终端实现商品销售的经销商。零售商以直接零售、不向下线铺货为其特点。3.自营零售体系的概念A.自营零售体系:指分公司通过自建零售终端直接零售的销售方式及管理方式。自营零售终端包括波导专卖店和波导自营专柜。榜样离我们很近,模范就在我们身边。人人心中都有榜样,我们总是在媒体上看到榜样们的事迹,总是觉得榜样在大家的“眼里”implementa
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