译林牛津版必修4-Unit1AdvertisingWelcometotheunit（共15张PPT）.ppt

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1、WelcometotheUnitAdvertisingadvertise['ædvətaiz]V做广告advertisement[əd'və:tismənt]n广告(ad)product['prDdəkt]n产品produce[prD'dju:s]v生产service['sə:vis]n服务be/becomeaware[ə'weə]of意识到message广告词discount['diskaunt]n折扣promote[prə‘məut]vt宣传，促销belongto属于Ad2Ad3Ad7Ad8Whatareadsusedfor?Tosellproductsandser

2、vices2.TomakepeopleawareoftheneedsofothersandthedangeraroundthemAccordingtotheadswehavejustseen,wecandivideadsintotwotypes,oneistosellproducts,whichiscalledcommercialad;theotheristomakepeopleawareofthesocietyorpeoplewhoneedhelp,whichiscalledpublicservicead.1.WhatelsecanCApromote,besidesA

3、didasandairlineservice?2.WhataboutPSA?Whatcantheymakepeopleawareof?Lookatthefollowingadsandtrytothinkaboutwhatitisaboutandwhichtypeitbelongsto.ProjecthopeHowdoyoufeelwhenyouseethechildinthebigeye?Whatwouldyouliketodoforthechildafterseeingthisad?TheadofEarthDay1Whereisthenest（窝)ofthebird?

4、2.Whatdoesthisadwanttotellus?EarthDayaimstoincreaseenvironmentalawarenessandencouragepeopletotakecareoftheEarthanditspeople.Discussion:Doyoubelievethatalloftheadstellthecompletetruth?Whyorwhynot?Canyounamesomeadsthatsellineffective(无效的)oruselessproducts?Youcanuseyourownstorytoillustrate(

5、举例说明;阐明）it.Canyouthinkabouttheadvantages(益处）anddisadvantages（坏处）ofads?Youcantakeeithercompanies’orconsumers’stand.（可以站在公司或消费者的角度）