电大学习资料：变化中的英语试题 (3).doc

《电大学习资料：变化中的英语试题 (3).doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、中央广播电视大学2003—2004学年度第一学期“开放本科”期末考试英语(经)专业经贸英语(上)试题   2004年1月   注 意 事 项       一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。   二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。   PaperI  ListeningTest(15points)Informationforcandidates ~Therearethreepa

2、rtstothetestandyouwillheareachparttwice. ~Therewillbeapausebeforeeachparttoallowyoutolookthroughthequestionsandother   pausestoletyouthinkaboutyouranswers. ~Writeyouranswersinthespacesindicatedinthetestpaper. ~Youwillhavetenminutesattheendofthelisteningtesttotransferyouranswerstothe   answersheet

3、.Part1Youaregoingtohearadialogueatameetingwherethemarketingteamdiscusshowtopromotethenewtoothpaste.Inthechartbelow,youseetheoptionstheydiscussedontheleft.Completethenoteswiththeadvantagesanddisadvantagesofeachoption.(7points)TypeofpromotionAdvantagesDisadvantagesStandatatradefair(1)(2)Televisiona

4、dvertisementsAdvertisementsinfashion (3)magazines(4)(5)Point-of-saledisplays(6)(7) Part2Listentothesalespresentationandanswerthefollowingquestions.(5points)8.WhatcompanydoesGrahamworkfor?9.Whatmodelofphotocopierishepresenting?10.Whatarethethreemainfeaturesoftheproduct?Part3Youwillhearashortpassag

5、e.Asyoulisten,markthefollowingstatementsTrueorFalseaccordingtotheinformationyouhaveheard.(3points)11.Thechiefdutyofeverygovernmentistoprotectpeopleandtheirproperty.12.tnthepast,thegovernmentraisedmoneybysellingcoalandothernaturalproducts.13.Thispassageisaboutpeople'sattitudestowardtaxes.Paper2 Vo

6、cabularyandStructure(30points)I.Matchthewordsonthe!eftwiththeirdefinitionsontheright.(8points)1.intranet(a)asmallgrouprepresentingalargegroup2.slogan(b)asystemthatconnectstogethercomputersinthesamecompany ororganisation3.theannualreport(c)worththemoneythatitcosts4.marketposition(d)astudyofthemark

7、et5.valueformoney(e)someonewhoworksinmarketing6.marketsurvey(f)Thisdocumentisproducedonceayearandreportsbacktoshareholderswhathappenedtothebusinessovertheyear7.marketeer(g)amemorablesentenceusedtoadvertiseaproduct8.sam