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1、阅读理解（共20小题；每小题2分，满分40分）阅读下列短文，从每题所给的A、B、C、D四个选项中选出最佳选项。AIn1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant,t
2、henanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewidea:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandha
3、mburgershadaremarkableuniformity（一致性）,forthebrothershaddevelopedastrictroutine（程序）forthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecamesurprisinglypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontim
4、e.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawthespecialatt
5、ractionofthebrothers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicate（复制）themenu,theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）.TodayMcDonald’sisreallyahouseholdname.In197
6、6,McDonald’shadover$lbillionintotalsales.Itsfirsttwenty-twoyearsinoneofthemostsurprisingsuccessstoriesinmodernAmericanbusinesshistory.56．Thispassagemainlytalksabout.A．thedevelopmentoffastfoodservicesB．howMcDonald’sbecameabillion-dollarbusinessC．thebusinesscareersofMacand
7、DickMcDonaldD．RayKroc’sbusinesstalent9用心爱心专心57．MacandDickmanagedallofthefollowingbusinessesexcept.A．adrive-inB．atheaterC．acinemaD．abarbecuerestaurant58．Wemayinferfromthispassagethat.A．MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc.B．theplacetheMcDonaldsch
8、osewastheonlysourceofthegreatpopularityoftheirdrive-inC．fortyyearsagotherewerelotsoffast-foodrestaurant
