2013年职称英语测试辅导补全短文-Success Stories.doc

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1、2013年职称英语考试辅导补全短文-SuccessStories2013年职称英语考试报名也越来越近了，报名时间：11月中下旬至次年1月份(以当地人事考试部门公布的时间为准)，考试时间：2013年3月30日。下面是一些职称英语考试辅导资料，请大家参考！SuccessStoriesOneofthemostsuccessfulfashioncompaniesintheworldisBenetton.TheBenettonfamilyopenedtheirfirstshopinItalyin1968.——(1)Benettonfol

2、lowedfourmarketingprinciplesinordertoachievetheirsuccess.ThefirstprincipleisConsumerConcept.Tobuildasuccessfulbusiness，youhavetodevelopproductsaroundthingspeoplevalue，especiallyquality.——(2)Hecreatedclothestomatchpeople´swants：thestyleiscasual;thecolorsandpatternsar

3、ebold;andthequalityisexcellent.TheSystemLinkisanotherfeatureofgoodmarketing.ForBenetton，thismeanswaitingtogetinformationaboutwhatcustomerslikeandwhattheydislikebeforemakingtheclothes.——(3)TheInformationLinkmeansmakingsurethecompanyrespondsquicklytopeople´sdemands.——

4、(4)ThisinformationisthensenttothemainofficeinItaly.Benettoncanusethisinformationtoidentifypopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandstopmakingthem.AfinalimportantmarketingprincipleistheRetailLink.ThereareBenenttonstoresincountries

5、aroundtheworld.Allthestoreshavethesameclothing，thesamewindowdisplays，andthesameapproachtosales.——(5)ThethingspeoplelikeaboutBenettonstoresarethatthequalityisalwayshighandthepricesaregenerallylow.Andthatspellssuccess.EXERCISE：AThefounderofBenettonbeganbyaskingpeoplew

6、hattheywantedBThereusedtobeagoodreasonforthisCWhensomethingissoldataBenettonstore，thestorerecordsinformationaboutthetype，size，andcoloroftheitem.DToday，thereareBenettonshopsinmajorcitiesallovertheworld.EThismeansthatcustomerscangointoanyBenettonstoreintheworldandbesu

7、reofwhattheyarebuying.FInotherwords，Benetton´sclothesaremadetoorder.参考答案：DAFCE