资源描述：
《牛津高中英语M4U1 Advertising Welcome to the unit.ppt》由会员上传分享，免费在线阅读，更多相关内容在PPT专区-天天文库。
1、牛津高中英语M4U1 AdvertisingWelcometotheUnitEnjoysomeadsIfyoureallywanttotouchsomeone,sendthemaletter.CommunicationjustgotsweeterBrainstorming:Wherecanyoufindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,orinbusesetc.2.Doyouliketheseads,
2、whyorwhynot?Theyarequiteinteresting,creativeandwecangetusefulinformationfromthem.Whichadisyourfavorite?Whichadisyourfavorite?Usually,apersoncanpointagunatananimal,butthispictureshowsthatananimalpointsagunatahuman.Themanisterrifiedandasksforhelp.Thispicturetell
3、sustheimportanceofputtingouselvesinother'sshoes.Donotgetyourownhappinessattheexpenseofother'ssorrow.Itshowsusthesufferingofanimalswhenhumanskillthemforfur.Justimaginehowterribleitwouldbeifyouwerebeingpointedatbyagun,andyouwillrealizethesufferingofanimals.Obser
4、vation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooCommercialadvertisementsPublicserviceadvertisementsWhatmakesagoodcommercialad?1.Whereistheplace?InapoorplaceinSou
5、thAfrica.2.Whoarethemaincharacters（主要角色）?Footballstarsandlocalkids.3.Whathappenedbetweenthem?Localkidsinvitefootballstarstoplayfootballwiththem.4.Whowonthefootballmatchintheend?Localkids.Whatmakesagoodad?Agoodcommercialadshouldalsoshowitshumanitarianconcern,an
6、dbuildsagoodconnectionbetweentheproductitpromotesandthepubliclife.Watchanad:Writeapassageaboutit:Thinkofthefollowingquestions:Isitacommercialadorpublicservicead?Whatmessageisconveyed?Howisitconveyed?AsampleThisisapublicservicead.Afatherisdrivingacar,andhisdaug
7、hterandwifeareobservinghimfromadistance.Suddendly,thecarhitssomethingandthefatherlooksinterror.Luckily,hisdaughterandwifecometohisrescue.Theyhelphimwearhisseatbelt,andthefathersurvives.Ilikethisadforitshowsavividpictureofwhatdamageacarcrashcouldgetifyoudonotwe
8、arseatbelts.Plus,ithelpsmerealizetheimportanceoffamilyloveandcare.Insteadofportrayingabloddycarcrashscene,itshowsusthewarmthoffamilyloveandatthesametimeremindsusoftheimportanceofwe
