四模块一单元Word power课件.ppt

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1、WordPower南京五中黄祖明方玉勇Blank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof____________(persuade)and_______(excite)imagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldb

2、e________(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Wh

3、ichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likepersuasivelanguageandexcitingimages,buttheyarenotmeanttotrickus.commerceN.commercialpersuadeV.persuasiveexciteV.

4、excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)creative(5)

5、fantastic(6)exciting(7)friendly(8)competitive(9)famous(10)luckyLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcl

6、oudless,hopelessPuzzlecommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空！healthyheroicattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcu

7、stomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreaboutsalesandmarketingUsefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetMarketleaderHi